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Ignition to Distribute Budget GBA Titles

by Steven Rodriguez - February 24, 2003, 10:51 am PST
Discuss in talkback! Source: Press Release

Europe will start getting some ­£15 GBA titles from the company, with games on other platforms in other regions to follow.

IVP Technology Corporation's Subsidiary Ignition Entertainment Announces International Distribution Agreements for Nintendo Game Boy­® Advance Titles

Distribution Agreements for North America, UK, Spain, France and Benelux

TORONTO and LONDON, Feb. 24 /PRNewswire-FirstCall/ -- IVP Technology Corporation. IVP Technology Corporation's wholly owned subsidiary Ignition Entertainment Limited, a worldwide publisher, developer and distributor of entertainment software, today announced that it has signed agreements with selected distribution partners across the UK, Europe and North America for nine new Game Boy® Advance (GBA) titles, which began shipping earlier this month into the European market at the very aggressive recommended retail price point of 14.99 pounds sterling including VAT, a new breakthrough in GBA pricing.

Ignition has signed exclusive GBA distribution agreements with COKeM International Inc. in North America, Prism Leisure in the UK, Virgin Play in Spain, SG Diffusion in France and Games World BV in the Benelux. In addition, Ignition's nine new GBA titles will also be sold through UK retail giant Sainsbury's as well as Game (formerly known as Electronics Boutique) in the UK.

Partners were carefully selected in each region based on their track record, market reach and commercial suitability to take GBA titles to market. The current distribution agreements are specifically for Ignition's nine current GBA games. Over the coming months, the company will be releasing a number of new games on multiple formats and in various genres and will be working with a variety of distribution partners worldwide.

"Our recommended retail price of 14.99 pounds is a breakthrough for the GBA market. No other company has released a brand new GBA title at this price point. We believe this will create further demand for impulse purchases that will appeal to the wider mass market gamer," said Ajay Chadha, European Sales Director for Ignition Entertainment Ltd. "We have carefully selected the right partners for our GBA games. The majority of Ignition's staff has worked with many of these partners before in their previous roles at other companies and in most cases we already have an established good working relationship, and are aware of their sound track record, market reach and ability to deliver."

Ignition's GBA titles began shipping into the European market in early February 2003 at the recommended retail price point of 14.99 pounds including VAT. The nine titles include IK+, one of the best known classic Karate games of all time from the award-winning author Archer MacLean, which has sold in excess of one million units to date on 8 and 16-bit platforms, as well as suite of new and updated games including, Super Drop Zone, Monster Bass Fishing, World Star Tennis, Strike Force Hydra, Stadium Games, Pin Ball Tycoon, Demon Driver and Animal Snap.

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