"Nintendo is a company that can do whatever it wants."
Nintendo president Satoru Iwata intends to take Nintendo beyond video games and the public's perception of the company, he stated in an an interview with Diamond.jp.
Iwata was asked to elaborate on Nintendo's January statements, regarding the Quality of Life platform and their desire to extend entertainment.
"A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way," Iwata commented. "...Even though we won't chance the fact that our focus is on video games, I felt the need to take that occasion to state that Nintendo is a company that can do whatever it wants."
Iwata was also remarked on similar thoughts of his predecessor, Hiroshi Yamauchi. "Yamauchi always said 'Nintendo is an entertainment company and should never be anything else', but he didn't necessarily think 'entertainment equals video games'."
No products or services were clarified, leaving room for imagination on both the direction that Iwata aims Nintendo to head in the entertainment business, and also their Quality of Life platform.