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505 Games Promote Cooking Mama 2 in Yo! Sushi Restaurants

by Les Thomas - April 14, 2008, 6:06 pm EDT
Total comments: 2 Source: Bastion PR

Novel game promotion lets UK sushi diners play DS during their meal.

Popular UK restaurant chain Yo! Sushi will now feature preloaded DS systems on their world famous conveyor belt of sushi. Customers will be able to make virtual sushi and other dishes on Cooking Mama 2 while they wait for their food to arrive or challenge each other to cooking competitions wirelessly on the restaurant floor. Diners also have the chance to win free DS systems and copies of Cooking Mama 2 as part of the campaign.

The London Poland Street and Farringdon Road locations will be the first to feature the promotion, beginning April 14, with more of the chain’s 30 UK restaurants following suit over the coming months.


505 Games today announced an agreement with the hugely popular and uber-cool YO! Sushi to offer its diners the opportunity to play Cooking Mama 2 for free through DS consoles placed on the restaurant chain’s iconic conveyor belts - or kaiten, as they are known in Japan.

The sushi restaurant sampling campaign, a games industry first, will see free DS consoles preloaded with Cooking Mama 2 being offered to YO! Sushi customers for the duration of their meal in the Farringdon Road and Poland Street restaurants in London from Monday 14th April, with many more of the chain’s 30 UK restaurants following suit over the coming months.

Cooking Mama 2 is the recently released sequel to the best-selling cooking simulation game Cooking Mama, and promises more culinary fun and even tastier gameplay as players chop, slice, dice, fry, grate, mash, mix, peel and roll ingredients using the DS stylus. Multiplayer gameplay ensures budding sushi chefs can challenge each other wirelessly over the restaurant floor and blowing on the in-built DS microphone will even cool a hot dish down!

"We’re overwhelmed with YO! Sushi’s enthusiasm and support for our Cooking Mama 2 campaign," commented Ian Howe, Managing Director, 505 Games. "The YO! Sushi brand is colorful, cool, fun and essentially Japanese, which are all values shared with our Tokyo-developed Cooking Mama series. This is going to be an exciting and creative campaign and we’re looking forward to getting some great feedback from family sushi diners across the UK."

Furthermore, My Ly, Marketing Manager for YO! Sushi adds "As well as offering delicious and healthy Japanese inspired dishes, we are always looking to provide something extra for our customers - and this is a perfect way in adding value to their dining experience. We are delighted to be working with Cooking Mama on this exciting and innovative promotion."

Cooking Mama is an original and fun title that boasts immediate 'pick up and play' kitchen action, to ensure that players of any age or skill level are able to enjoy its wholesome whole meal gameplay. Over one million Nintendo DS and Wii copies of the original game have shipped to-date, making it the biggest selling third party DS title ever released, and Cooking Mama 2 looks all set to break that record over 2008.

As part of the campaign, 505 Games will also be offering YO! Sushi customers the opportunity to win DS and Wii consoles and copies of Cooking Mama 2.

Cooking Mama 2 is available to play for free in the Poland Street and Farringdon Road YO! Sushi restaurants from Monday 14th April.


God why can't this happen at my local sushi haunt... god this is such an awesome promotion.

C'mon.. what about using pictochat to order a meal

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