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Ubisoft Signs Deal with Shaun White

by Daniel Bloodworth - February 13, 2006, 2:43 pm EST
Total comments: 5 Source: Ubisoft Press Release

New snowboarding games due in 2007.

UBISOFT AND OLYMPIC GOLD MEDALIST SHAUN WHITE TAKE SNOWBOARDING VIDEO GAMES INTO THE NEXT GENERATION

Top-Ranked Action Sports Phenomenon and Six-Time X Games Gold Medalist Inspires Ubisoft Game

SAN FRANCISCO FEBRUARY 13, 2006 Today Ubisoft, one of the world's largest video game publishers, and Shaun White, snowboarding halfpipe Gold Medalist in the 2006 Winter Olympics in Turin and six time X Games Gold Medalist, announced an exclusive worldwide agreement to create video games inspired by White's world-famous snowboarding style. White will collaborate closely with Ubisoft's award-winning development teams to create video games for current and next-generation consoles.

"I'm stoked to be working with Ubisoft to develop a video game that captures the thrill of snowboarding like no game has done before," White said. "I'm a huge fan of Ubisoft games like Prince of Persia, so I'm excited to be able to combine what I love about snowboarding and gaming into an experience for everyone to enjoy."

At 19 years-old, White is one of the most talented professional snowboarders in the world. White is the only snowboarder ever to win the Winter X Games Gold in both halfpipe and slopestyle. In his Gold Medal winning performance at the Olympics, White landed back-to-back 1080-degree rotations grabbing his board on both and displaying the style and skill expected from the world's No. 1 snowboarder.

"Ubisoft is thrilled to be working on a video game inspired by and created with one of the top athletes in action sports today," said Christian Salomon, director of worldwide licensing. "As the sport continues to grow in popularity, Ubisoft is looking forward to bringing the groundbreaking innovation and high-quality game play we are famous for in other genres to snowboarding."

Ubisoft's Shaun White signature video game is expected in 2007. For more information about Ubisoft, please visit www.ubi.com and www.ubisoftgroup.com. For more information about Shaun White, please visit www.shaunwhite.com.

Talkback

Ian SaneFebruary 13, 2006

Well that was fast. This guy won the gold medal, what, yesteday?

DasmosFebruary 13, 2006

Yeah but, holy crap. What a run it was!

MaleficentOgreFebruary 13, 2006

it was a sick run. hope the game isn't a ssx rip off or a tony hawk on snow game.

This guy was the clear favorite, as I understand it. They probably wrote ths press release ahead of time (or multiple versions of it) and just waited until it happened.

cmoneyFebruary 14, 2006

I usually put Ubisoft in league with EA so this is no big surprise. About time they tried their hand at a sports title.

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