It's a 'Berry' Good Deal as Majesco, American Greetings, and DIC Entertainment Expand Relationship to Include Strawberry Shortcake Video Game

EDISON, N.J.--(BUSINESS WIRE)--Aug. 24, 2004--Expanding upon a successful Game Boy(R) Advance Video agreement with American Greetings Corporation, creator and owner of Strawberry Shortcake, and DIC Entertainment, exclusive worldwide licensing agency for the popular girls' brand, Majesco (OTC BB: MJSH), a leading publisher and distributor of interactive entertainment products, today announced it has secured the North American rights to publish Strawberry Shortcake: Summertime Adventure this fall.

"We are pleased to broaden our successful relationship with American Greetings and DIC Entertainment to now include a video game for the Game Boy Advance," said Jesse Sutton, Chief Executive Officer, Majesco. "Strawberry Shortcake continues to be a strong property, and we look forward to further increasing its awareness within the category."

Developed by Gorilla Games, Strawberry Shortcake: Summertime Adventure promises a wealth of adventurous fun as Strawberry Shortcake prepares her entries for the Strawberryland Bake-Off. Join Apple Dumplin', Orange Blossom, Angel Cake and Ginger Snap in two different modes of play - Berry Garden Mode and Strawberryland Adventure Mode, as they attempt to grow the best berry and use it to win the bake-off. With perplexing puzzles, peculiar power-ups and persnickety plant seeds, Strawberry Shortcake: Summertime Adventure offers players a "berry" good time.

More information on Strawberry Shortcake: Summertime Adventure and the company's entire lineup can be found online at www.majescogames.com.