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SNK to Boost Marketing Efforts

August 18, 2004, 6:27 pm EDT
Total comments: 1

SNK signs on Most Management to develop licensing agreements with comic book, toy, and clothing companies, among others.

SNK ENTERS THE LICENSING RING AND TAPS MOST MANAGEMENT AS ITS NORTH AMERICAN LICENSING AGENCY

WALL, NJ - August 18, 2004 - SNK NEOGEO USA CONSUMER CORPORATION announced today that it has retained MOST MANAGEMENT LLC as its North American licensing agent for its video game character library. SNK has been creating video games since 1981 with evergreen franchises that include THE KING OF FIGHTERS, FATAL FURY, SAMURAI SHODOWN, and METAL SLUG. With the appointment of a licensing agent, SNK will be actively extending these popular franchises by licensing their characters and game titles to various consumer products companies.

MOST MANAGEMENT plans to support SNK’s worldwide fan base by entering into strategic licensing relationships with several toy, apparel and comic book companies. Plans for THE KING OF FIGHTERS 10th Anniversary beginning in 2004 include promotional tie-ins with SNK videogame releases, retailers and key promotional partners. “I am excited to be working with SNK,” stated Marc Mostman, President of MOST MANAGEMENT. “SNK is synonymous with classic arcade gaming, and has a strong library of video game properties and characters. Their ability to keep classic titles like THE KING OF FIGHTERS and METAL SLUG fresh is a tribute to their ability to understand the consumers who make up the billion dollar interactive entertainment environment.”

“We look forward to offering fans, new and old, the opportunity to add additional items from their favorite games or characters,” commented Ben Herman, SNK NEOGEO USA CONSUMER CORPORATION president. “MOST MANAGEMENT understands the draw of interactive entertainment and the limitless potential for expanding great game franchises into broad consumer products programs."

Talkback

KnoxxvilleAugust 18, 2004

Where n teh H3LL iz my Baseball Stars!?! Ben Herman, you PROMISED!!!......liar.....

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