Majesco Signs Licensing Agreement with 'Mighty Beanz' to Bring Popular Toys to the Interactive Entertainment Arena

EDISON, N.J.--(BUSINESS WIRE)--March 10, 2004--Majesco Sales Inc., the sole operating subsidiary of ConnectivCorp (OTC BB: CTTV.OB), today announced it has secured a licensing agreement with the popular toy collectible, Mighty Beanz. Under terms of the agreement, Majesco obtains the interactive rights to publish Mighty Beanz video games in North America.

Currently one of the hottest toy crazes with over 10 million pieces shipped in 2003, Mighty Beanz are like plastic Mexican Jumping Beans that feature zany and eccentric characters belonging to a specific "Bean Team." Each Bean Team is designated as Rookie, Advanced, Pro, SuperPro or Rare to signify their value, with the Rare Beanz being the most valuable. Over the last year, the popularity of the Mighty Beanz toys helped garner a nomination for "Activity Toy of the Year" award from the Toy Industry Association.

"Mighty Beanz has become a giant phenomenon in the toy world with a vast audience of dedicated collectors and fans of all ages," said Ken Gold, Vice President of Marketing for Majesco. "Majesco plans on creating an interactive entertainment experience that captures the same fun and contagious spirit of the toys."

Majesco will release specific details regarding the Mighty Beanz video game in the coming weeks. More information about Majesco's exciting line-up of products can be found online at http://www.majescogames.com.