DR PEPPER GIVES LUCKY WINNER ONCE-IN-A-LIFETIME CHANCE TO APPEAR IN NINTENDO VIDEO GAME

Dr Pepper Takes Individuality to the Max With "Be You. Be in the Game." Holiday Promotion

PLANO, TEXAS, Sept. 4, 2003 – Dr Pepper wrote the book on individuality, and this year the soft drink's holiday promotion delivers on that theme with a bang. In its holiday "Be You. Be in the Game." promotion, one lucky winner will have the opportunity to appear in a new Nintendo video game.

During November and December, Dr Pepper drinkers can instantly win the chance to have their likeness appear in an upcoming Nintendo video game, as well as other prizes. Dr Pepper will be seeding 3,500 prizes including Nintendo GameCube™ systems, Game Boy™ Advance SP systems, and Dr Pepper 12 pack coupons. Consumers will be able to determine if they are a winner by looking under the caps of specially marked 20-ounce and 2-liter bottles and on game pieces inside 12-packs of Dr Pepper, Diet Dr Pepper and Red Fusion.

"Dr Pepper is a one-of-a-kind soft drink, and this year we wanted to create a holiday promotion that really leverages the brand's originality and generates both volume and buzz with our 12- to 34-year-old target consumers," said Jim Trebilcock, senior vice president-consumer marketing. "Coupled with the fact that video gaming ranks high on the list of leisure activities of this group, a collaboration with Nintendo, the worldwide leader in interactive entertainment is an inspired match for Dr Pepper."

Dr Pepper is supporting the promotion with $3 million in network television advertising that includes a 10-second tag. Outdoor advertising will also be used. Special packaging for 20-ounce and 2-liter bottles and 12-packs of 12-ounce cans will complement point-of-sale materials that include a display spectacular shaped like a Game Boy Advance SP system and featuring graphics that change from a text promotional message to an image of a man "trapped" inside the Game Boy Advance SP screen as consumers walk by. Other materials include a case stacker display, pole sign, shelf talker, and static cling signs. The Dr Pepper website (www.drpepper.com) will feature a customized area in support of the promotion.