POCKETS

AN EXHIBITION FROM NINTENDO

March 2003 - London's West End plays host to an extraordinary exhibition celebrating the humble pocket in all its forms. The exhibition is taking place to mark the launch of Nintendo's sleek new Game Boy Advance SP, and will be open to the public from Friday 28 March until the following Friday 4 April, at 51 Poland Street, London W1.

Opening with an introduction from Wayne Hemingway, designer and co-founder of Red or Dead, this retrospective look at all things pocket incorporates a number of themed multi-media installations, which examine the pocket from a range of intriguing and surprising angles. The first section takes a stroll through time, tracing the origins of the first pockets and how their appearance and use has evolved. A second area takes a closer look at the role of the pocket in the world of fashion and clothing, from its early incarnations, to perhaps the ultimate in trouser storage facility, the cargo pant.

Another part is dedicated to the representation of the pocket in film, music and literature, showing how this simple cloth device has infiltrated the rich cultural tapestry of the world. To really pique the curiosity of visitors, the pocket contents of famous people as they died is also described in detail, revealing the secrets of icons as diverse as Kurt Cobain and Abraham Lincoln.

Pocket sized technology naturally features heavily, with examples of the first machines & gadgets designed (perhaps optimistically) to fit into pockets, through to the latest remarkable advances in miniaturized surveillance technology.

An area of the exhibition is dedicated to the Game Boy Advance SP, a genuinely pocket-sized games console, giving visitors a chance to try the machine, along with some of the best games available for the handheld. The critically lauded Game Boy Advance SP is designed to appeal to the latest generation of pocket-sized technology users, who demand high performance and dashing good looks from their tiny technology.

The exhibition is open to the public from Friday 28 March which is the launch day of Nintendo's Game Boy Advance SP, until Friday 4 April, at 51 Poland Street, London W1. Doors are open from 11am until 7pm daily, 11am – 5pm Sunday, and entry is free.

Click onto www.nintendo-europe.com for all of the most up to date official information on Nintendo.