London, UK — May 23, 2012 — Today, Ubisoft announced that it will kick off the Electronic Entertainment Expo (E3) 2012 with an invitation-only press conference at the Los Angeles Theater at 3 p.m. PDT, June 4. The press conference will feature demonstrations and trailers of Ubisoft’s upcoming lineup of franchise hits, including games for the new Nintendo Wii U™, as well as digital titles, special guests and surprise announcements.
Following the press conference, E3 attendees can visit Ubisoft’s booth — #1023, located in the South Hall of the Los Angeles Convention Center — to see and play the company’s latest titles. Games available at the booth will include Assassin’s Creed® III, Far Cry® 3, Rayman® Legends, Rocksmith™ and many more. The finale of the ShootMania Marathon, an e-sport competition based on Ubisoft’s ShootMania®: Storm also will be broadcast from the booth on at 11 a.m. PDT, June 6.
“This year’s E3 promises to be one of our biggest and best yet,” said Yves Guillemot, Founder and CEO of Ubisoft. “We’re showcasing the strongest, most competitive collection of core titles we’ve had in years, innovative new games for new platforms and a broad lineup that has something for everyone.”
In a first, Ubisoft is inviting gamers to ask questions to its teams on Uplay®, Ubisoft’s online service dedicated to enhancing the experience of players across games and platforms. The best questions will be selected by one of the guest hosts and asked live during the press conference. Ubisoft also is sending eight select Uplay members to E3, where they will interview teams backstage, preview fans’ favourite games and provide video reports from the show floor. Finally, the Assassin’s Creed III® and Far Cry® 3 teams released two Road To E3 videos showcasing their preparation for the event, and are inviting fans to post their questions on their respective Facebook pages.
Those unable to attend E3 in person can watch the Ubisoft press conference live on YouTube, or embed the live feed on their own sites. Exclusive backstage videos and free content will also be available on http://uplay.com/e3.
