Smashing Ideas Wins Internet Advertising Competition Awards for Nintendo Projects; Web Marketing Association Recognizes Work of Seattle-based Studio

SEATTLE--(BUSINESS WIRE)--May 2, 2006--Smashing Ideas, Inc., an entertainment and marketing services studio that creates immersive, interactive content for all screens, has been recognized by the Web Marketing Association in its 2006 Internet Advertising Competition Awards.

Awards won include three for Smashing Ideas' Nintendo projects: "Outstanding Integrated Ad Campaign" for Nintendogs (www.nintendogs.com), "Best Game Site Integrated Ad Campaign" for Nintendo Trace Memory (www.tracememory.com), and "Best Toy & Hobby Rich Media Online Campaign" for Nintendo Polarium.

The Web Marketing Association presents the awards annually to agencies that uphold a high standard of excellence and produce innovative, compelling web-based products. "All three projects for Nintendo reveal Smashing Ideas' flair for creativity, and ability to engage young, tech-savvy computer users," said William Rice, president of the Web Marketing Association. "They're outstanding individual projects, and even when viewed separately, easily discernible as the work of Smashing Ideas."

"We're very pleased that our entries won Internet Advertising Competition awards this year," said Tiffany Young, creative director, Smashing Ideas. "The competition was filled with impressive work from a host of qualified agencies."

About Smashing Ideas

Seattle-based Smashing Ideas (smashingideas.com) has been the leader in rich media and Flash-based entertainment for kids, tweens and teens for more than nine years. Smashing Ideas currently develops brand-building experiences and content for four of the top five kid's websites, and has created more than 200 online games for multiple platforms including PC, IPTV and Mobile. Smashing Ideas' client list includes Nintendo, Nickelodeon, AOL, Kraft, MTV, Mattel and Yahoo!