EA's NBA LIVE 06 In Stores Throughout North America Today; EA SPORTS Freestyle Superstars and New Player Visuals Highlight Best-Selling Hoops Franchise

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 28, 2005--NBA LIVE 06, the authentic new basketball videogame from Electronic Arts (NASDAQ:ERTS), has shipped to retailers and is in stores throughout North America today under the EA SPORTS(TM) brand. The evolution of NBA LIVE's signature EA SPORTS(TM) Freestyle Control continues in NBA LIVE 06 with all-new EA SPORTS(TM) Freestyle Superstars, where players have complete user control over all the dazzling passes, dunks, rebounds, shots and steals of the NBA's best players.

The NBA LIVE 06 ground-breaking advancements in gameplay include an improved transition game and highlight-reel fast break scenarios, while the ability to control EA SPORTS Freestyle Superstars like Playmakers, Highflyers, Stoppers, Shooter, Scorers and Power players redefines the experience. Also featuring enhanced player graphics, an electrifying presentation, and NBA all-star Dwyane Wade from the Miami HEAT on its cover, NBA LIVE 06 celebrates up-tempo, fast-break, and physical basketball. A rich collection of game modes -- including Dynasty Mode(TM), EA SPORTS(TM) Online(1), and NBA All-Star Weekend -- adds to the deepest offering of the game ever.

NBA LIVE 06 is in stores on the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft, the Nintendo GameCube(TM), and PC. NBA LIVE 06 will debut on the PSP(TM) (PlayStation(R) Portable) handheld entertainment system on October 18, while the mobile version of the game will launch in November and be available across all major carriers by December. NBA LIVE 06 on Xbox 360(TM) is slated to hit stores in November.

Developed in Vancouver, B.C., by EA Canada, the studio which is also home to the popular NBA STREET and NCAA(R) March Madness(R) franchises, NBA LIVE 06 is rated "E" (Everyone) by the ESRB. The game's official website is www.nbalive06.com.