Take-Two Interactive Software, Inc. Announces Formation of 2K Games

Publishing Label

New York, NY - January 25, 2005 - Take-Two Interactive Software, Inc.

(NASDAQ: TTWO) announced today that it has established a new publishing

label, 2K Games. 2K Games will publish a wide variety of both

internally and externally developed console, PC and handheld products,

including sports titles under the 2K Sports label. Numerous new

products for the 2K Games label are expected to be announced in the

coming months.

2K Games will incorporate Take-Two's internally-owned development

studios Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop

Software and Frog City Software, as well as the team at Take-Two

Licensing.

Paul Eibeler, Take-Two's President commented, "Consistent with our

strategy to diversify Take-Two's product portfolio, the team at 2K Games

is rapidly building a sweeping lineup of high-profile licensed and

proprietary titles for console, PC and handheld platforms, leveraging

the exceptional successes and capabilities at Take-Two. From

high-profile Hollywood licenses to PC-only titles to sports titles, 2K

Games will be defined by exceptional games for all genres and

platforms."

Certain titles previously planned for release on Take-Two's Global Star

label will now be released under the 2K Games label.