The group is focusing on the Wii's casual market; is aiming to be "the biggest developer" on the console.
Popcorn Arcade label gains own specialist Wii Studio and more staff
Stourbridge, England -- Data Design Interactive a successful video games publisher and games developer is pleased to announce that they have taken another step in their campaign to be the biggest developer for Nintendo Wii console. They have set up a dedicated studio for their Wii label Popcorn Arcade, and hired four more team members further bolstering the companies increasingly large work force.
The new division will be headed up by Robert Dorney, who has been with the company for nine years.
Stewart Green MD of Data Design Interactive, said:
“With the incredible success of the Nintendo Wii’s casual gaming market, we want our Popcorn Arcade brand to be the must-have purchase for the casual gamer. We have 14 titles that we want to ship this year, four of which already have gold master status and another 3 have been submitted to Nintendo for final approval. To keep up with this staggering momentum, we have set up a new development studio, where a brand new team can immediately start working on existing titles and start developing our planned 30 future titles over the next 12 months".