Nintendo has a little secret for the observant in the commercial for Final Fantasy Tactics Advance.
Nintendo took time during their "Ultimate Fantasy" Summit today (designed to showcase the fantastic GBA RPGs coming this year) to show us several versions of their Final Fantasy Tactics Advance commercial.
The commercial mocks some of the late-night pay telephone commercials you might see, such as the psychic hotlines, or other ... ahem, racier commercials. The main characters from the game tease you briefly with information about themselves, and then direct you to call them to learn more.
The "secret", if you can call it that, is that the phone number displayed briefly on the screen is, in fact, a live phone number. Gamers that have seen the commercial can dial 1 (866) PLY-2WIN, and choose one of the three characters to learn more about, along with information about the upcoming game. And yes, that is a toll-free line.
To make sure the lines don't get overloaded and that everyone that wants to has a chance to hear the pitch for the game, Nintendo has used a sophisticated screening system that will limit the number of calls from any given location, sort of like Caller ID juiced up a bit. Presumably, since there are three different characters, the call limit will be three.
Final Fantasy Tactics Advance ships in just five short days. You DO know where you're getting your copy, right?