The relatively young publisher will soon distribute games for other companies in addition to its own titles. First up: Rally Championship on GameCube.
ENCORE ANNOUNCES NEW AFFILIATE LABEL PROGRAM
Publishing partners can choose from a wide range of sales,
distribution, marketing and public relations services
customized to meet their needs; Conspiracy Entertainment one of the first
participants in the program
Los Angeles, CA - May 6, 2003 - Encore, a majority-owned subsidiary of
Navarre Corporation (NASDAQ: NAVR), today announced that it has launched a
new Affiliate Label Program designed to offer developers and smaller
publishers a new vehicle for bringing their CD-ROM software and console
video games to market. Via this new program, partners can select from a
broad range of publishing and distribution services that can be combined
into a comprehensive package or selected individually. These services
include sales, distribution, inventory purchasing and management,
marketing, detailed reporting, and public relations, as well as customer
and technical support.
"This program gives our affiliate label partners customized options to
meet their specific needs," said Richard Lowenthal, Encore's Vice
President, Licensing & Business Development. "And, unlike larger
companies with somewhat similar programs, Encore focuses on making
affiliate label products a top priority. This translates into greater
retail success and profitability for our partners."
Added Michael Bell, Encore's CEO, "Encore has almost a decade of
experience in the retail channel. We've built a solid infrastructure that
allows us to excel at bringing software to market, from packaging design,
public relations and inventory management to retailer relationships,
international market penetration and more."
The Newest Partner - Conspiracy Entertainment
Encore is kicking off the new Affiliate Label Program with Conspiracy
Entertainment. That company recently signed a distribution agreement with
Encore in which Conspiracy will be responsible for the content, marketing
and public relations for Rally Championship, a 3D rally racing game, while
Encore will manage the game's North American sales and distribution.
Rally Championship will offer the ultimate rally driving experience with
29 officially licensed rally cars, 33 races and 6 rallies over 4 global
regions. This single- and multi-player console game (for up to four
players) is based on the award-winning PC version of Rally Championship.
In addition to a thrilling rally driving experience, the game will offer
realistic car physics that simulate both two-wheel-drive and
all-wheel-drive car handling.
Rally Championship is expected on retailers' shelves this summer for the
Nintendo GameCubeT for approximately $20.
Said Sirus Ahmadi, CEO of Conspiracy Entertainment, "Encore's strong
retail relationships are critical in bringing Rally Championship to the
broadest possible audience. We're very excited that Encore is our partner
for this game."