Nintendo 'Pockets' Exhibition Gets Underway

GBA

by Steven Rodriguez - March 28, 2003, 10:41 am EST
Total comments: 1 Source: Nintendo Press Release

Londonites can hobnob with their favorite stars and look at many different types of pockets. Oh yeah, there's a GBA SP party going on too.

'POCKETS' EXHIBITION - EXCLUSIVE PREVIEW AND LAUNCH PARTY

London's West End is currently playing host to an extraordinary exhibition celebrating the humble pocket in all its forms. High profile guests were invited to the exclusive private viewing of the exhibition and to attend the launch party on the evening of March 27th. Attendees included Ralf Little, artist Dan MacMillan models Sienna Guillory and Catalina and the infamous Cheekie Chappie from Channel 4's Banzai.

The party took place in the same space as the exhibition allowing guests to preview the pocket retrospective with a drink, some pocket sized nibbles and music from Rob Da Bank (Sunday Best / Radio One), Norman Jay (Good Times), and The Bikini Beach Band. Guests also received the exclusive Nintendo goodie bag containing a Game Boy Advance SP in sleek metallic silver and the independently designed limited edition bespoke carry case. Designed and produced by couture accessories designer KIMCHI, the premium leather piece is the highest form of function for style aware boys and girls - perfect for the preview attendees.

Guests were able to take a stroll through time, tracing the origins of the first pockets and how their appearance and use has evolved. They took a closer look at the role of the pocket in the world of fashion and clothing, from its early incarnations, to perhaps the ultimate in trouser storage facility, the military cargo pant. Hugely popular amongst all the guests was the opportunity to enjoy the gaming experience of the Game Boy Advance SP prior to its launch. Closet skater Ewen Macintosh star of 'The Office' was spotted getting gnarly with Tony Hawk's Pro Skater 4 whilst Catalina and Danny Goffey of Supergrass enjoyed bone crunching with the Bruce Lee. Competitive gamer Ralf Little quickly mastered the art of one hand gaming without drink spillage.

Further elements of the exhibition are dedicated to the representation of the pocket in film, music and literature, showing how this simple cloth device has infiltrated the rich cultural tapestry of the world, and to really pique the curiosity of visitors, the pocket content of famous people as they died is also described in detail, revealing the secrets of icons as diverse as Kurt Cobain and Abraham Lincoln. Pocket sized technology naturally features, with examples of the first machines & gadgets designed to fit into pockets, through to the latest remarkable advances in miniaturized surveillance technology.

Curated by Wayne Hemingway, the exhibition opened to public on Friday 28th March and is taking place to mark the launch of Nintendo's sleek new Game Boy Advance SP.

Exhibition open to the public from Friday 28th March to Thursday 3rd April

10am - 5pm

Admission Free

Click onto www.nintendo-europe.com for all of the most up to date official information on Nintendo.

PRESS RELEASE

Pockets

Nintendo is hosting an exhibition of the pocket to celebrate the European launch of the Game Boy Advance SP.

POCKETS

AN EXHIBITION FROM NINTENDO

March 2003 - London's West End plays host to an extraordinary exhibition celebrating the humble pocket in all its forms. The exhibition is taking place to mark the launch of Nintendo's sleek new Game Boy Advance SP, and will be open to the public from Friday 28 March until the following Friday 4 April, at 51 Poland Street, London W1.

Opening with an introduction from Wayne Hemingway, designer and co-founder of Red or Dead, this retrospective look at all things pocket incorporates a number of themed multi-media installations, which examine the pocket from a range of intriguing and surprising angles. The first section takes a stroll through time, tracing the origins of the first pockets and how their appearance and use has evolved. A second area takes a closer look at the role of the pocket in the world of fashion and clothing, from its early incarnations, to perhaps the ultimate in trouser storage facility, the cargo pant.

Another part is dedicated to the representation of the pocket in film, music and literature, showing how this simple cloth device has infiltrated the rich cultural tapestry of the world. To really pique the curiosity of visitors, the pocket contents of famous people as they died is also described in detail, revealing the secrets of icons as diverse as Kurt Cobain and Abraham Lincoln.

Pocket sized technology naturally features heavily, with examples of the first machines & gadgets designed (perhaps optimistically) to fit into pockets, through to the latest remarkable advances in miniaturized surveillance technology.

An area of the exhibition is dedicated to the Game Boy Advance SP, a genuinely pocket-sized games console, giving visitors a chance to try the machine, along with some of the best games available for the handheld. The critically lauded Game Boy Advance SP is designed to appeal to the latest generation of pocket-sized technology users, who demand high performance and dashing good looks from their tiny technology.

The exhibition is open to the public from Friday 28 March which is the launch day of Nintendo's Game Boy Advance SP, until Friday 4 April, at 51 Poland Street, London W1. Doors are open from 11am until 7pm daily, 11am – 5pm Sunday, and entry is free.

Click onto www.nintendo-europe.com for all of the most up to date official information on Nintendo.

Talkback

GaimeGuyMarch 28, 2003

I love pockets.

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