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Matchbox Cross Town Heroes Ships

by Billy Berghammer - September 20, 2002, 12:31 pm EDT
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It's time to drive the portable car on your portable game system.

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THQ Ships ``Matchbox Cross Town Heroes'' for Game Boy Advance and PC

Wednesday September 18, 8:25 am ET --CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 18, 2002--THQ® Inc. (Nasdaq:THQI - News) today announced the release of "Matchbox(TM) Cross Town Heroes(TM)" for Game Boy® Advance and PC. Mattel Inc.'s (NYSE:MAT - News) Matchbox® brand has been a household favorite for 50 years and continues to be among the most recognizable brands in the world. The game is now available for Game Boy Advance at retail outlets nationwide and will ship this week for PC.

"Over the past 50 years, the Matchbox® brand has evolved to embody positive rescue themes for kids through its cars and play sets and garners the praise of parents and kids alike," said Amy Boylan, senior vice president Boys/Entertainment New Media at Mattel, Inc. "`Matchbox(TM) Cross Town Heroes(TM)' embodies the rescue theme that has made Matchbox® so popular with kids and translates into an enjoyable, authentic gameplay experience accessible to kids across the globe," said Boylan.

"Matchbox® further solidifies THQ's leadership position in the kids market and our unparalleled ability to match mass-market brands with quality gameplay across multiple platforms," said Peter Dille, vice president, marketing, THQ.

In "Matchbox(TM) Cross Town Heroes(TM)," players will take control of six original Matchbox® vehicles including the Fire Crusher, Rescue Net Police Car, Battering Ram, Airport Fire Pumper, Rescue Net Police SUV and Armored Police Truck. Players can interact with more than 50 different characters, animals and creatures -- each with its own unique animations. "Matchbox(TM) Cross Town Heroes(TM)" features an array of exciting missions to complete, including saving a fireworks factory from flames, rescuing circus and zoo animals and investigating reported mischief downtown. The game also features 12 bonus action games including racing, puzzles, arcade and round-up.

For more information on "Matchbox(TM) Cross Town Heroes(TM)" and other upcoming THQ games, please visit www.thq.com.

Mattel Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world. For more information on Mattel products, please log-on to our website at www.mattel.com. For more information on Matchbox visit www.matchbox.com.

THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. The THQ Wireless site is located at www.thqwireless.com.

Matchbox (U/C) and associated trademarks are owned by and used under license from Mattel, Inc.

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