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Will Smith to make GBA's phat

by Billy Berghammer - April 25, 2002, 1:21 pm EDT

Good news if you're a really excited for the summer release of Men in Black II. Radica just got the license for GBA MIB II gear.

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(Hong Kong) April 24, 2002 – Radica Games Ltd. (NASDAQ: RADA) announced today that it has signed a worldwide licensing agreement with Sony Pictures Consumer Products to produce Men In Black II branded video game accessories.

Under terms of the agreement, Radica, under its Gamester™ brand name, is licensing the rights for video game accessories for PlayStation® 2, Microsoft Xbox, Nintendo Game Cube and Nintendo Game Boy Advance based on the Men In Black and Men In Black II theatrical releases. Initial products will include speakers, chargers, lights, earpieces and software cases, targeted for Game Boy Advance owners. Radica will debut its Men in Black II products at the E3 show, May 22-24, 2002 at the Los Angeles Convention Center.

“Men In Black is an outstanding entertainment property and we’re very excited to be a part of this franchise,” states Pat Feely, chief executive officer, Radica. “We look forward to developing high-quality accessories that stay true to the highly anticipated film.”

“Radica is a leader in electronic handheld games,” says Al Ovadia, executive vice president, Sony Pictures Consumer Products. “Our strategic partnership combined with this blockbuster franchise will undoubtedly have strong appeal with our target consumers.”

The Gamester Men in Black II Agent Pack will hit retail shelves to coincide with the July 3 theatrical release and consists of all the necessities for Game Boy Advance (GBA) units, including:

Skinz: Three Men in Black II designs that easily attach to the front of your GBA.

Ear Phonz: Headphones disguised as tiny aliens crawling out of your ears.

Men in Black II Flood Light: Every agent needs a light, and this light will light the entire GBA screen smoothly and evenly.

Men in Black II Body Guard: Fits all your Men in Black II GBA equipment in one protective case, with extra room for several games.

“Protecting the earth from the scum of the universe,” Tommy Lee Jones and Will Smith return as agents K and J in the Columbia Pictures presentation of an Amblin Entertainment production, Men in Black II.

The foregoing discussion contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from projected results. Forward-looking statements include statements about efforts to attract or prospects for additional or increased business, new product introductions and other statements of a non-historical nature. Actual results may differ from projected results due to various Risk Factors, including Risks of Manufacturing in China, Dependence on Product Appeal and New Product Introductions, and Dependence on Major Customers, as set forth in the Company’s Annual Report on Form 20-F for the fiscal year ended December 31, 2000, as filed with the Securities and Exchange Commission. See “Item 3. Key Information — Risk Factors” in such report on Form 20-F.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP), based in Los Angeles, handles the merchandising and branding efforts for some of the most recognized properties in film and television. This includes theatrical properties such as Men in Black II and Stuart Little 2™, and Spider-Man™ through a limited partnership with Marvel Enterprises, Inc. as well as television properties, like “Jackie Chan Adventures™” “Harold and the Purple Crayon™,” “Max Steel™,” and “Phantom Investigators™.” SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television production and distribution, worldwide channel investments, home entertainment acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies, and distribution of filmed entertainment in 67 countries.

About Radica Games Limited

Radica Games Limited (Radica) is a Bermuda company headquartered in Hong Kong (NASDAQ: RADA). Radica is a leading developer, manufacturer and distributor of a diverse line of electronic products including handheld and tabletop games, girls’ lifestyle products, high-tech toys and video game accessories. Radica has subsidiaries in the U.S.A., Canada and the U.K., and a factory in Dongguan, Southern China. More information about Radica can be found on the Internet at www.radicagames.com.

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