Albeit written in greek, Nintendo has a new marketing firm. Here's the goods from Core Magazine...

Nintendo has selected Infinium CRM to power its Retail Marketing Program in an effort to maximize channel marketing efforts and enhance customer satisfaction and loyalty. As part of the strategic initiatives to support its continued growth, Nintendo began evaluating high return-on-value, low total cost of ownership customer relationship management solutions to be the cornerstone of its Retail Marketing Program. Infinium CRM is a fully-integrated, highly flexible, Web-based solution that supports business relationship management, sales and marketing, and support services with a single, central market database. Infinium CRM offers PDA capabilities, Web-based information exchange, fast implementation, and zero maintenance desktop functionality.