While not Gamecube related, this article should open all of our eyes to the threat that is X-Box.
The Seattle Times article goes into depth about the aura at and around Microsoft when it comes to the X-Box project. The X-Box is seemingly succeeding on all front where everyone thought it was doomed to fail. Nintendo and Sony should both be worried, and step up their efforts. Why? The following quote says it all ...
"Microsoft plans an all-out invasion of the fiercely competitive video-game market. It's going to spend $500 million to market the video-game console, and that number doesn't include TV ad dollars. That figure, in fact, exceeds the marketing budget for the launch of Windows 95."