Nintendo will be launching a web portal later this year aimed at introducing kids to the company’s properties, Nintendo of America President Reggie Fils­-Aime revealed in a recent interview with VentureBeat.

Fils­-Aime said the portal “speaks directly to kids,” but it will also be a resource for parents. “It gives moms and dads some fun activities–how to plan a Mario-­themed birthday party,” he noted. “Things that we know parents are interested in, but there’s not a ready resource. That kind of information doesn't exist on Nintendo.com today.”

Fils­-Aime stressed how critical this sort of thing is for the company, saying, “It’s a day to day job for us to create messaging and content for kids and parents to keep filling the funnel of new consumers to play our games.”