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WiiU

Pennzoil Announces Partnership with Nintendo

by Addison Webb - March 3, 2014, 3:05 pm EST
Total comments: 4 Source: Pennzoil's Twitter Account

Is an oil change mini-game in the works for Mario Kart 8?

Nintendo of America and Pennzoil are working on a cross-promotion of Mario Kart 8 for the Wii U and Pennzoil's Platinum Motor Oil.

There will be a go-karting event inspired by Mario Kart 8 at the South By Southwest festival, March 7, called “Mario Karting Reimagined.”

A promotional website, motoroilremagined.com will be launching on March 5.

Talkback

AcesonnallMarch 03, 2014

There are actually some more details about it here: http://nintendoenthusiast.com/news/pennzoil-and-nintendo-of-america-brining-mario-kart-racing-experience-to-sxsw/

CericMarch 04, 2014

Reading more about it.  That sounds awesome.

BlkPaladinMarch 04, 2014

Interesting too bad it too far away.

I really, REALLY thought I accidentally clicked the funhouse for a second after reading the article title.

That said, it's a neat idea.  I hope Nintendo continues to find creative ways to promote their stuff.  I still miss the days commercials like the old N64 Smash Bros were commonplace.

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