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Nintendo UK Launches Girls Club YouTube Channel

by Kimberly Keller - February 19, 2014, 7:37 pm EST
Discuss in talkback! Source: Nintendo Girls Club YouTube Channel

No boys allowed.

Nintendo UK has launched a Nintendo Girls Club channel on YouTube featuring videos aimed at the elusive female gamer demographic.

While the channel actually launched in January with eleven game trailer videos, it wasn’t until this week that the channel revealed a welcome video explaining the club’s potential future. Featuring personalities such as Hollyoaks actress Jorgie Porter and YouTube vlogger Mandy Hynes, the channel promises to feature games, Nintendo news, gaming information for girls. Viewers can comment on videos they’d like to see to help give the channel a more community feel.

Besides the welcome video featuring Porter, two other videos have been added this week. In one video, Hynes unboxes a 3DS, 3DS XL, and 2DS while explaining what is included with each package. The other video highlights Animal Crossing, with Porter explaining what players can experience while showing gameplay footage.

The YouTube channel has received some backlash, with many videos receiving a higher amount of dislike votes than likes and many voicing their criticism on social media sites. So far the channel has featured games that can fall under a stereotypically girly category, such as Lego Friends and New Style Boutique. The game overview of Animal Crossing highlights “girl” activities such as shopping and makeovers, and downplays the responsibilities of being the town’s mayor by describing them as “hard” and emphasizing the need for friends’ help.

What do you think of Nintendo’s new marketing tactic? Is this an offensive stance showcasing under a “girl” label or does it fill a needed community place for certain types of gamers? Check out the channel’s welcome video below and let us know what you think in the comments!

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