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DS

Art Academy a Surprising Success in Europe

by Matthew Blundon - August 26, 2010, 6:07 pm EDT
Discuss in talkback! Source: (MCV), http://www.mcvuk.com/news/40611/TV-campaign-pushes...

Art Academy has gone beyond and above Nintendo's expectations.

Nintendo’s Art Academy has turned out to be quite a hit in Europe, with the game topping the DS charts for two consecutive weeks thus far. The game also sits at number six in the All Formats Top 40 in the UK, despite it seeing supply constraints.

Retailers such as Amazon Marketplace have raised the price of the game as it appears to be quite a hard item to locate. A new television marketing campaign geared towards the game is certainly not helping to calm the demand either.

James Honeywell, Nintendo’s UK product manager for the DS, commented on Art Academy’s success recently. He said, “We have been really surprised and delighted by the reception that Art Academy has received. It shows that by offering new and exciting subjects on DS, people are willing to try something new. We just try to show the products in their best light and ensure that our customers are aware of it.

Art Academy has seen a similar success story in Japan. The game is scheduled to launch in North America in October.

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