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Ubisoft Uses The Rabbids in the Name of Charity

by Pedro Hernandez - December 22, 2009, 10:18 am EST
Discuss in talkback! Source: Gamasutra

Ubisoft teams up with Toys for Tots to deliver holiday cheer.

Ubisoft has announced that they have teamed up with Toys for Tots, a charity dedicated to donating toys to children, to create a Facebook app called "Giving Rabbids". Facebook users will be able to create Holiday cards featuring Raving Rabbids artwork. Once the card is complete, players are given the option to make a donation to the charity.

Toys for Tots is a non-profit organization founded by the U.S. Marine Corps and the Department of Defense in 1991. In 2008 alone they gave presents to over 7.6 million children nationwide.

This isn't the first time Ubisoft has used its Rayman characters to promote a charitable foundation. In 2006, a few months after the release of Rayman Raving Rabbids, they created a series of French UNICEF TV spots featuring Rayman, the Rabbids, and Globox talking about the importance of sharing, learning, and freedom of speech.

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