According to CEO Brian Farrell, THQ wants "the people who buy Nintendo games…to buy things like de Blob," which has sold over 700,000 units so far.
THQ is very happy with de Blob's success on the Wii, but they aren't content with resting on their laurels. "The competition on the Wii right now is from Nintendo," said THQ CEO Brian Farrell at the Goldman Sachs Technology and Internet Conference in San Francisco. "That's what we've got to attack."
To do so, the third-party company is currently employing a "three-prong" strategy in their Wii efforts: high production value "Nintendo-esque" games like de Blob, budget titles such as Neighborhood Games (their budget title Big Beach Sports has sold 1.3 million units since its launch), and licensed titles such as the Spongebob Squarepants games. Farrell also mentioned that de Blob has been able to keep its $49.99 price tag for five months, saying that "We can make money on games like that."
The CEO teased an unannounced Wii game that is "niche" and expected to do well. He also mentioned THQ's plans to bring over its "biggest brands" to DSi to take advantage of the system's new features.