The Game Factory recently announced that their latest DS game, Rubik's World has shipped to stores shelves. Players can challenge their minds with eight different activities and games that utilize puzzles, quizzes, and sound. As players progress through the game, new assignments and harder challenges will become available

Alongside the brand new activities designed specifically for the puzzle video game, there is a virtual Rubik's Cube for players to decipher. Rounding out the Rubik’s World package, is local wireless play where players can challenge friends and family in three different games.

Developed by Two Tribes, Rubik's World is available on the DS for $29.99. A Wii version of Rubik's World is scheduled to be released on November 11th with a suggested retail price of $39.99.

THE GAME FACTORY SHIPS RUBIK'S WORLD, THE FIRST CONSOLE VIDEOGAME BASED ON THE ICONIC PUZZLE GAME

Nintendo Wii™ Version Will Ship to Retail November 11; DS Version Available Now

SANTA MONICA, Calif. - November 6, 2008 – The Game Factory, an international publisher of family-friendly and casual videogames, today announced that Rubik's World for Nintendo DS has shipped to retail stores across North America and is available for a suggested retail price of $29.99. Rubik's World is a mind bending puzzle game created by developer Two Tribes that is inspired by the original Rubik's Cube. The uniqueness and originality of the gameplay elements, combined with the classic Rubik's Cube references offer an appealing new puzzle videogame that caters to casual and hardcore gamer's alike, delivering hours of fun for the whole family.

The game is deeply rooted into the Rubik's Cube core puzzle mechanics but at the same time enables players to test their logical skills with brand new innovative puzzle games. According to Matthew Kato from Game Informer, "There's plenty here to twist and turn your brain" in Rubik's World for the DS.

Rubik's World DS Key Features

• Play eight unique games and activities that mix puzzles, quizzes, music, and sound activities – including the classic cube solving game!
• Multiplayer lets you share the fun with family and friends. Challenge them in three different games.
• Each game requires forward thinking and involves complex mechanics with a simple interface
• Increasing levels of difficulty ensure long lasting playability
• Expand your Rubik's universe. The better you play, the more Rubik's World comes to life, unlocking new assignments in the process
• Cubies behave like living and learning beings. Play and interact with them as you educate and entertain them!
• Crisp and light colour palette to create a unique minimalist look and feel.

The Rubik's World for Nintendo Wii will be hitting the retail shelves nationwide next week on November 11 and will be available for a suggested retail price of $39.99.

The Game Factory is also releasing Zenses™ Ocean and Zenses™ Rainforest for Nintendo DS this week. Both games are designed to instantly transport players to the sights, colors and sounds of the world's most incredible environments. Created specifically for women of all ages, Zenses™ Ocean and Zenses™ Rainforest include six different puzzle games that take relaxation and brain training puzzles on the go.

Rubik's Cube Facts

In 1980, the Rubik's Cube, was launched on an unsuspecting world with a Hollywood party hosted by the "other" famous Hungarian Zsa Zsa Gabor little did anyone know it would become the world's biggest-selling puzzle. Today it looks the same, it works the same and it's still incredibly popular. So iconic did the puzzle become that it earned a place in New York's Museum of Modern Art, and its own entry in the Oxford English Dictionary; not to mention worldwide sales exceeding 300 million copies. Rubik's Cube has featured in major movies, ad campaigns, generated huge sales of T-shirts and apparel, been used as an iconic image for lottery games and scratch cards and along with the brand's other 3D twisting puzzles still generates a huge amount of public interest, recognition and affection.