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DS

My Health Coach: The Easy Way to Stop Smoking Announced

by Carmine Red - May 31, 2008, 11:09 am PDT
Total comments: 26 Source: Press Release

Ubisoft will capture the popular and successful stop smoking method for the Nintendo DS handheld device.

Nintendo may be getting players active through WiiFit, but Ubisoft is hoping to play a part in clearing their lungs with the recently announced DS title My Health Coach: The easy way to stop smoking. Developed in conjunction with experts from the stop smoking programs, the DS game aims to provide "a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking."

Allen Carr was best known as the author of the 1985 best-seller The Easy Way To Stop Smoking. After quitting smoking after 31 years, Carr developed a network of clinics and published his method to help others stop smoking.

Ubisoft may be following Nintendo's model of seeking outside expertise for expanded audience gaming. Nintendo's Train Your Brain DS titles were based on the neurological research of Dr. Ryuta Kawashima and have gone on to sell millions of copies the world over.

UBISOFT AND ALLEN CARR'S EASYWAY TEAM UP TO HELP SMOKERS QUIT

Ubisoft to Bring Allen Carr's Easyway to Stop Smoking to the Nintendo DS™ system in November 2008

SAN FRANCISCO – May 28, 2008 – Today Ubisoft announced that it will develop and publish the video game based on the successful Allen Carr's Easyway to Stop Smoking method. Designed for Nintendo DS™, Allen Carr's Easyway to Stop Smoking is scheduled for release in November 2008.

Published in 50 countries, Allen Carr's Easyway to Stop Smoking book is an international best seller, and Allen Carr's Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr's Easyway books, clinics or DVD in order to stop smoking. The method removes the smoker's belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.

Brought to an exciting interactive platform, Nintendo DS, Allen Carr's Easyway method will take on a whole new dimension. Players will be actively participating in the game's content as they input the details of their smoking habits and even select their own Allen Carr's Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carr's top experts, the game echoes the philosophy of Allen Carr's Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.

"Ubisoft's creative team has worked hard to deliver a game that successfully communicates Allen Carr's Easyway method via play," said Christian Salomon, vice president of worldwide licensing at Ubisoft. "The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking."

Robin Hayley, managing director of Allen Carr's Easyway to Stop Smoking, concurs. "There was an amazing synergy between Allen Carr's Easyway team and Ubisoft as we worked on this project," he said. "Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr's Easyway method in a new, dynamic and highly effective way."

Correction: This story originally referred to the game as Allen Carr's Easyway to Stop Smoking. The story has been edited to reflect the game's actual title: My Health Coach: The easy way to stop smoking.

Talkback

Dear Ubisoft,

wtf are you doing?

Sincerely,
Every person on Earth.

MorariMay 31, 2008

The easy way to stop smoking? Just stop! That's it. Don't do it. Pretty easy, huh?

PlugabugzMay 31, 2008

The NHS has free health kits and sessions and stuff to pay for people to stop smoking. So why pay?

Quote from: Plugabugz

The NHS has free health kits and sessions and stuff to pay for people to stop smoking. So why pay?

Why don't you just go jogging and tape some early morning fitness shows instead of spending $90 on WiiFit? At least Ubisoft's charging a DS price for this game... Nintendo has you paying a full $90!!!

animecyberratMay 31, 2008

Because Kairon bought Ubisoft stock and his financial future depends on it.

In the interest of full disclosure: I am poor.

animecyberratMay 31, 2008

I made the mistake of buying a whole lotta Acclaim stock once. The same year I bought K-Mart and Circle K stock. That was in 2001, guess what happened to my money.

I'm much too afraid of the stock market right now. It'll be a loooong time before I put my (non-existent) money in anything but...umm...CDs?

animecyberratJune 01, 2008

buy Gamerz Jackpot stock, their financial future is very secure.

Are they a third party?

animecyberratJune 01, 2008

they make videos devoted to 3rd parties. Oh and have a contract with G4 if that helps.

KDR_11kJune 01, 2008

Quote from: animecyberrat

I made the mistake of buying a whole lotta Acclaim stock once.

Sounds like you're making shit up, noone right in their minds would buy Acclaim stock.

PlugabugzJune 01, 2008

Quote from: Kairon

Quote from: Plugabugz

The NHS has free health kits and sessions and stuff to pay for people to stop smoking. So why pay?

Why don't you just go jogging and tape some early morning fitness shows instead of spending $90 on WiiFit? At least Ubisoft's charging a DS price for this game... Nintendo has you paying a full $90!!!

The balance board has a further application in later games. But the key thing about this game is i don't smoke. Insta no-buy confirmed.

ShyGuyJune 01, 2008

Penny Arcade had a funny comic on this.

http://penny-arcade.com/comic/2008/5/30/

walkingdead2June 01, 2008

Quote from: Morari

The easy way to stop smoking? Just stop! That's it. Don't do it. Pretty easy, huh?

and by that statement i can tell you have never been addicted to any thing.

MorariJune 02, 2008

Nope. Something only becomes an addiction byway of a lack of willpower, especially when only minuet traces of chemical dependency are initially involved. I am not weak like many people seem to be, and thus generally avoid addiction to begin with.

DAaaMan64June 02, 2008

Well people make bad choices and regret them.  Especially when they are growing up.  What do you suggest to those who are trying to quite?  My friends quit with will power. However, because I'm not in their shoes or anyone who is continuing to smoke, I, like you, don't understand the potential addictive properties of smoking. So I find your statement to lack understanding.  Especially when it is a choice that minimally effects you anyway.

MorariJune 02, 2008

I've known plenty of people that have quit smoking to simply making the choice. The addictive properties are primarily mental. I'm not disputing that it is an uncomfortable path, but it is not impossible by any means. I think that most people, in most situations, tend to prefer relinquishing control and accountability nowadays in favor of someone else doing it. This is no different than fad diets replacing proper meals and exercise.

DAaaMan64June 02, 2008

Being way to fat, I agree with that. har har

Quote from: Morari

I've known plenty of people that have quit smoking to simply making the choice. The addictive properties are primarily mental. I'm not disputing that it is an uncomfortable path, but it is not impossible by any means. I think that most people, in most situations, tend to prefer relinquishing control and accountability nowadays in favor of someone else doing it. This is no different than fad diets replacing proper meals and exercise.

The allen carr method though, is built on making people realize this. At least according to wikipedia. Allen Carr believed that stopping smoking is EASY once you destroy all the illusions making you think it's difficult.

Morari's Allen Carr. That's why he's frequenting this talkback, getting people to see it, drumming up interest for this game. Who'd have thought Morari was a Ubisoft plant?

MorariJune 02, 2008

Damn. Well, the cat's out of the bag now. In other Ubisoft news, "Red Steel 2: Rise of the Ronin" and "Prince of Persia: Gimped Wii Version" will both be coming out at the end of the year.

KDR_11kJune 02, 2008

If everyone had willpower addictions wouldn't be a problem.

Quote from: Morari

Damn. Well, the cat's out of the bag now. In other Ubisoft news, "Red Steel 2: Rise of the Ronin" and "Prince of Persia: Gimped Wii Version" will both be coming out at the end of the year.

Yay! We get a PoP game after all! &P

Quote from: Morari

Damn. Well, the cat's out of the bag now. In other Ubisoft news, "Red Steel 2: Rise of the Ronin"

If they call it that I'm banning you for associating with the enemy.

DAaaMan64June 03, 2008

Quote from: Morari

Damn. Well, the cat's out of the bag now. In other Ubisoft news, "Red Steel 2: Rise of the Ronin" and "Prince of Persia: Gimped Wii Version" will both be coming out at the end of the year.

Is that true? Cause that sounds good to me!

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