A one-off partnership with Target will see Wii Fit branding on race cars in each series' respective biggest and longest races of the year.
Chip Ganassi Racing, one of the biggest race teams in the country, has announced a special one-off partnership with Nintendo and the team's primary sponsor, Target, to appear in what Nintendo is calling the “Wii Fit 1,100.”
Nintendo and Wii Fit branding will appear on one car each in two different races: The No. 16 IndyCar Series car in the Indianapolis 500 held in Indianapolis, Ind; and the No. 40 NASCAR car in the Coca-Cola 600 held in Charlotte, N.C. Both races will be held on Memorial Day, May 25.
“Wii Fit is an easy way for every member of the family to keep active and play together, and we felt this day of auto racing was a perfect match,” said Steve Bickham of Nintendo of America. “A day at the races is always lots of fun, but these drivers need to be in top shape to endure the 1,100 miles that Team Ganassi will race that day.”