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Wii

Wii Fit Priced at $89.99 in the U.S.

by Neal Ronaghan - April 15, 2008, 10:53 am PDT
Total comments: 50 Source: Press Release

A free gift will be available for the first 1,000 people who pre-order the game at the Nintendo World store starting on April 18th.

Nintendo announced today that their upcoming fitness game, Wii Fit, will be priced at $89.99 in the United States. The game will come bundled with the Wii Balance Board and will be in stores as early as May 19th.

Also, Nintendo publicized the fact that the first 1,000 people to pre-order the game from New York City’s Nintendo World store will get a limited edition Wii Fit t-shirt featuring Shigeru Miyamoto’s image and his reproduced autograph.

NINTENDO NEWS: WII FIT TO KEEP AMERICANS MOVING AT $89.99 MSRP

April 15, 2008 - In anticipation of the U.S. launch of Wii Fit™, the new interactive fitness game for the popular Wii™ system, Nintendo of America Inc. has announced pricing details for this groundbreaking release. Available at Nintendo World store starting on May 19, Wii Fit and the innovative Wii Balance Board™ accessory will be bundled and sold together at a suggested retail price of $89.99.

Boasting a dynamic mix of more than 40 yoga, aerobics, strength training and balance activities, Wii Fit provides consumers with a fun, easy and affordable way to incorporate exercise into their daily routines. Using the included wireless Wii Balance Board accessory, every member of the household can step up and stay active, setting individual fitness goals and tracking their progress over time.

Consumers in the New York area who pre-order Wii Fit from the Nintendo World store in Rockefeller Plaza will receive a special bonus item. From April 18-20, the first 1,000 consumers who place a $5 deposit for Wii Fit will receive a limited edition Wii Fit T-shirt featuring the image and reproduced autograph of legendary Nintendo video game designer Shigeru Miyamoto.

Through mid-February, Wii Fit had sold more than 1.4 million copies in Japan since its Dec. 1, 2007 launch. For more information about Wii Fit, please visit www.WiiFit.com.

Talkback

It looks like this is going to be like Mario Galaxy where its available at NWS on Sunday and then trickles out to everywhere else throughout the week.

Also, anyone gonna try to pre-order and get the shirt?

DAaaMan64April 15, 2008

Hopefully the balance board will lead to an announcement of the next 1080 game. :)

Nick DiMolaNick DiMola, Staff AlumnusApril 15, 2008

My god this is expensive. I was thinking about picking it up but at 90 bucks ... I'll pass. Maybe if it was around $70 I would consider it, however at this price there is just no way, especially considering the fact that the board is the only part of it I was interested in.

If you break it down, Wii Fit itself is worth about 30 bucks (at most) which makes the Balance Board $60 which is freakin' crazy.

NinGurl69 *hugglesApril 15, 2008

Don't forget it's the BIGGER amerikan board.

Nick DiMolaNick DiMola, Staff AlumnusApril 15, 2008

Ah yes that's right, because we are fatter.

Reparation for keeping game prices at $50.

decoymanApril 15, 2008

Price=idiocy. No-buy for this gamer.

animecyberratApril 15, 2008

back in the N64 days this would be considered a bargain.

EnnerApril 15, 2008

Pressure pads don't come cheap!
People will be buying it anyway. I mean, they got Guitar Hero, right?

mantidorApril 15, 2008

Add another dissenting voice, some of the minigames seemed fun, but at that price no way, I'll spend my money in okami and maybe mario kart. Unfortunately Nintendo won't care and it won't hurt the sales one bit.

ShyGuyApril 15, 2008

I was going to buy this just for the fitness, but apparently Prizefighter uses the board as well...

I can still justify this at $90. It's innovative, applies to a healthy lifestyle, and will prob make for a great discussion piece. Plus there are actually third party games in the pipeline for it. It's everything I can justify a higher price tag for.

steveyApril 15, 2008

http://i7.photobucket.com/albums/y267/n64/wiifit.jpg

ShyGuyApril 15, 2008

That picture is WIN.

DAaaMan64April 15, 2008

LOL @ Reggie

decoymanApril 15, 2008

This is what the kid is saying:

IT'S OVER NINE THOUUSSAAAAAAAAAAAAAANNNNDDDDDD*

*cents, if you include tax.

Ian SaneApril 15, 2008

Quote:

People will be buying it anyway. I mean, they got Guitar Hero, right?

Guitar Hero fulfills everyone's fantasy of being a rockstar.  It's air guitar in videogame form.  Wii Fit doesn't exactly have the same fantasy appeal.

The pricing makes it look like a forced bundle.  $50 for the game and $40 for the board.  That's probably not how the actual costs divide up but it looks that way.  In comparison Wii Sports looked like a free pack-in with the console.  Wii Play and Link's Crossbow Training looked like deals.  You got an accessory and a pack-in that worked almost like an expanded demo.  The upcoming Mario Kart is the same way.  It all seems very value-oriented.  None of those cost more than a regular game with no additional hardware would cost.

Value is tremendously important with selling non-games in North America.  Non-games have a very deliberate lack of depth so they work better as budget titles.  After all we're not bored of "real" games over here.  This is expensive, regardless of how much the board is actually worth.  It's a luxury game like Guitar Hero or DDR or Rock Band.  Those three games are popular with the same casual audience that Wii Fit is being targetted at.  With this price point those games become direct competition.  And Guitar Hero is a million times cooler than Wii Fit AND it's also a well established brand.  I don't see too many people picking an exercise game that's borderline edutainment over a guitar themed rhythm game that appeals to both casuals and hardcores.

Remember that Wii Sports is a SPORTS GAME.  It simulates something people find FUN that they can't normally do in the comfort of their home.  Most of Wii Fit's activities can be done at home for FREE.  I think there's a big difference.  No one fantasizes about exercise.  They do it or they don't.  The fulfillment of fantasy is largely the POINT of a videogame.

NinGurl69 *hugglesApril 15, 2008

Fantasy will take a backseat to poor self-image.

Wii Fit is not a game.  Quit pitting it against games.

UncleBobRichard Cook, Guest ContributorApril 15, 2008

Maybe I should take advantage of the $132 from Activision and return my Guitar Hero III for this.

animecyberratApril 15, 2008

but if you're over weight fantasizing about exercise and actually exercising are two different things. I agree this is too much for me to consider this game, but compared to other diet plans, its a bargain.

TanookisuitApril 15, 2008

My temporarily fat a$$ is buying this thing.  $90 works for me.

I want the original picture Stevey.

Yea, I'm gonna bite on this mainly because i'm a whore for peripherals. Its reasons like that why I have two sets of bongos, a myriad of Guitar Hero/Rock Band accessories and the Wii Zapper.
I was hoping for $80, but expected $90

ArbokApril 15, 2008

Quote from: Kairon

I want the original picture Stevey.

http://img412.imageshack.us/img412/1052/n6321727902927934372kq4.jpg

The Wii Fit version is a thousand times more brilliant though...

MarioApril 15, 2008

Quote:

Guitar Hero fulfills everyone's fantasy of being a rockstar.  It's air guitar in videogame form.  Wii Fit doesn't exactly have the same fantasy appeal.

Guitar Hero is destructive, Wii Fit is productive. People wont feel "guilty" buying Wii Fit. In Wii Fit you can't pretend to be awesome, you have to be awesome.

Quote:

The fulfillment of fantasy is largely the POINT of a videogame.

and that's just plain weird LOL, but to each his own

decoymanApril 15, 2008

Well, I waited 4 months to buy GH3 until i found it for <$70. When I find Wii Fit for <$70, only then will I buy it.

I agree with Ian's "value" comments. Nintendo set out to make a price-friendly system - they cut corners and held back the horsepower in order to deliver the least expensive system of the three. And now they're going the exact opposite direction with over-priced mini-game compilations bundled with one-off controllers.

I'm not made of money, nor have I found any trees/shrubs that grow money. UNTIL EITHER OF THESE THINGS CHANGES, I won't buy Wii Fit at this price.

NWR_pap64Pedro Hernandez, Contributing WriterApril 15, 2008

*Joins the "Wii Fit is too expensive" train of thought bandwagon

Wii Fit isn't aimed at the hardcore audience, its aimed at the casuals, families and non gamers. The hardcore will shell out any amount of money to get a very popular game (Rock Band), but families are on a budget and would rather spend their money on important stuff than on a silly game, no matter how innovative it is.

The Japanese ate this up, but I think the real test should be in the US and Europe, where tastes differ greatly.

If the game passes AT LEAST 400,000 units sold I'll be surprised...

NinGurl69 *hugglesApril 15, 2008

"The Japanese ate this up, but I think the real test should be in the US and Europe, where tastes differ greatly."

I heard the same kinds of statements about the DS and the Wii.

KDR_11kApril 15, 2008

Ahahahaha, you people keep whining about 90$. That's what a NORMAL game costs elsewhere. Wii Fit will be 90 Euros here, that's 140$!

Quote from: decoyman

Well, I waited 4 months to buy GH3 until i found it for <$70. When I find Wii Fit for <$70, only then will I buy it.

I agree with Ian's "value" comments. Nintendo set out to make a price-friendly system - they cut corners and held back the horsepower in order to deliver the least expensive system of the three. And now they're going the exact opposite direction with over-priced mini-game compilations bundled with one-off controllers.

I'm not made of money, nor have I found any trees/shrubs that grow money. UNTIL EITHER OF THESE THINGS CHANGES, I won't buy Wii Fit at this price.

I have to disagree. $10 WiiPlay is a pretty hot value proposition, if it wasn't people would've just bought regular Wii remotes like I did (still don't own Wii Play, prob never will). Same goes for $20 Link's Crossbow Training + Zapper, which I do own.

Of course, Wii Fit is $90. It's not cheap, yes. But in terms of value... much like the Wii itself, it offers an experience and utility that are truly unique. I think that Japanese sales have proven that this is an extremely appealing value proposition to more than 1.5 million consumers.

Nintendo's giving us an expensive product here, there's no doubt about that. But I believe that they're also offering a product that makes a compelling argument to justify that price.

Infernal MonkeyApril 16, 2008

Quote from: Mr.

My god this is expensive. I was thinking about picking it up but at 90 bucks ... I'll pass. Maybe if it was around $70 I would consider it, however at this price there is just no way, especially considering the fact that the board is the only part of it I was interested in.

If you break it down, Wii Fit itself is worth about 30 bucks (at most) which makes the Balance Board $60 which is freakin' crazy.

Meh, it's almost double that price everywhere else in the world.

Don't forget that Wii Fit lasts more than an hour, which is more than most $60 games run for, so really, Wii Fit shoud be about eighty grand by itself.

TheFleeceApril 16, 2008

I tend to be cautious when dealing with the Nintendo World Store- they often offer exclusives for people who preorder games, but then gives the item to everyone who goes to the release regardless of if they preordered or not. I'll just get it when they have it for sale.

decoymanApril 16, 2008

If I recall correctly, in Japan the $-¥ cost equivalent for the game was about $70. (could be off on that, though). At that point, I WOULD buy it... so it was comparatively cheaper in Japan, and I bet that had at least a little to do with the great sales.

As for people saying, "Suck it up, games everywhere else cost more!" Well, to me it's a matter of perspective, what I'm used to. If I'm used to games costing $70, I just deal with it. If I'm used to games costing $50, and one costs $90, NEARLY DOUBLE, I'm going to have to really think about that.

EasyCureApril 16, 2008

I don't care about the price (i gots the money yo) i'm just mad the pre-order gift is.. well sorta lame. Don't get me wrong I love shiggy but wearing a tshirt with his funny face on it will make me look like i LOVE shiggy, ya know?

besides manhattans too out of the way just for that, especially since most of my friends dont work there anymore. PASS (on the gift, i'll probably still get the game)

Nick DiMolaNick DiMola, Staff AlumnusApril 16, 2008

Quote from: Kairon

Quote from: decoyman

Well, I waited 4 months to buy GH3 until i found it for <$70. When I find Wii Fit for <$70, only then will I buy it.

I agree with Ian's "value" comments. Nintendo set out to make a price-friendly system - they cut corners and held back the horsepower in order to deliver the least expensive system of the three. And now they're going the exact opposite direction with over-priced mini-game compilations bundled with one-off controllers.

I'm not made of money, nor have I found any trees/shrubs that grow money. UNTIL EITHER OF THESE THINGS CHANGES, I won't buy Wii Fit at this price.

I have to disagree. $10 WiiPlay is a pretty hot value proposition, if it wasn't people would've just bought regular Wii remotes like I did (still don't own Wii Play, prob never will). Same goes for $20 Link's Crossbow Training + Zapper, which I do own.

Of course, Wii Fit is $90. It's not cheap, yes. But in terms of value... much like the Wii itself, it offers an experience and utility that are truly unique. I think that Japanese sales have proven that this is an extremely appealing value proposition to more than 1.5 million consumers.

Nintendo's giving us an expensive product here, there's no doubt about that. But I believe that they're also offering a product that makes a compelling argument to justify that price.

Well here is how I see it, the $90 price tag may be TOTALLY justified if other games take amazing use of the board. Otherwise, I don't see the draw to the game itself. It seems pretty shallow and isn't really of interest to me.

EasyCureApril 16, 2008

Does any one honestly think that anyone (outside of Nintendo) will make "amazing use" of the board?

3rd parties barely get the wiimote right whether its lack of skill or their just lazy. There's no hope in the balance board :(

TheFleeceApril 16, 2008

Quote from: EasyCure

Does any one honestly think that anyone (outside of Nintendo) will make "amazing use" of the board?

3rd parties barely get the wiimote right whether its lack of skill or their just lazy. There's no hope in the balance board :(

Well, I hope that the next boxing game makes more use of it. Prizefighter's use of the board only with the training mode seems sort of lost, but I'll play it just to make sure. I'm excited about the board since I've had lots of great ideas about and for it; I"m sure that once we all get standing around on it more ideas will come about and if Wii Ware seems as accessible as Nintendo wants us to think it is I am hoping for some quirky balance board based games.
No worries, if it gets boring you can always marry it yo your toaster or something.

Quote from: EasyCure

Does any one honestly think that anyone (outside of Nintendo) will make "amazing use" of the board?

3rd parties barely get the wiimote right whether its lack of skill or their just lazy. There's no hope in the balance board :(

I don't know, with Wii Ski, All-Star Cheerleaders, and Prizefighter already using it, I'm actually a little surprised at the number of third parties adding support for it.

Quote from: TheFleece

No worries, if it gets boring you can always marry it yo your toaster or something.

LOL.

Nick DiMolaNick DiMola, Staff AlumnusApril 16, 2008

Quote from: Kairon

Quote from: EasyCure

Does any one honestly think that anyone (outside of Nintendo) will make "amazing use" of the board?

3rd parties barely get the wiimote right whether its lack of skill or their just lazy. There's no hope in the balance board :(

I don't know, with Wii Ski, All-Star Cheerleaders, and Prizefighter already using it, I'm actually a little surprised at the number of third parties adding support for it.

I'm pretty happy that there is support for it already and I think the immense success it has seen is encouraging to developers. For me to really consider it, I just need 1 solid title that makes such good use of the board that I need to own it. Unfortunately, I'm not sure any of the games currently supporting it are going to do it for me.

NWR_pap64Pedro Hernandez, Contributing WriterApril 16, 2008

Quote from: NinGurl

"The Japanese ate this up, but I think the real test should be in the US and Europe, where tastes differ greatly."

I heard the same kinds of statements about the DS and the Wii.

Yeah, but Wii Fit is different. Its a non game designed around fitness. You can say the same about Brain Age, but it was priced at 20 bucks, which made it very easy to recommend and pick up.

I will say, however, that Wii Fit's concept is more prominent in the US because of how Health conscious we are (those miracle pill and diet ads running after midnight should tell you something), so it might be a health if sold using that angle.

We'll see, though, if people bite the 90 dollar lure.

EasyCureApril 16, 2008

I've never heard of any of those games... does the cheerleader one have hot chearleaders??????????

Nick DiMolaNick DiMola, Staff AlumnusApril 16, 2008

Quote from: pap64

We'll see, though, if people bite the 90 dollar lure.

There is no question, people will eat this up. Everyone wants an easy solution to weight loss, what better than a fun videogame that costs a meager $90 (in comparison to the cost of a gym membership)? Nintendo is sitting on pure gold, and they have built a user base around the Wii that will without question love to have something like this.

And that's the part that sucks the hardest, people will buy up a bunch and Nintendo will never be motivated to lower the price because it will inevitably sell very well.

GoldenPhoenixApril 16, 2008

Quote from: Mr.

Quote from: pap64

We'll see, though, if people bite the 90 dollar lure.

There is no question, people will eat this up. Everyone wants an easy solution to weight loss, what better than a fun videogame that costs a meager $90 (in comparison to the cost of a gym membership)? Nintendo is sitting on pure gold, and they have built a user base around the Wii that will without question love to have something like this.

And that's the part that sucks the hardest, people will buy up a bunch and Nintendo will never be motivated to lower the price because it will inevitably sell very well.

And I will gladly contribute to the problem!

Quote from: GoldenPhoenix

Quote from: Mr.

Quote from: pap64

We'll see, though, if people bite the 90 dollar lure.

And that's the part that sucks the hardest, people will buy up a bunch and Nintendo will never be motivated to lower the price because it will inevitably sell very well.

And I will gladly contribute to the problem!

Guilty here too!

animecyberratApril 16, 2008

I won't be buying it for myself that is for sure, but I plan on getting my parent a Wii for Christmas along with this game and Wii Play.

That's what I keep hearing from people, that they're gonna buy this for their parents.

PlugabugzApril 17, 2008

Quote from: KDR_11k

Ahahahaha, you people keep whining about 90$. That's what a NORMAL game costs elsewhere. Wii Fit will be 90 Euros here, that's 140$!

We should be proud. We're subsiding it for the rest of the world. Rejoice!

MorariApril 17, 2008

THIS POST HAS BEEN CENSORED FOR YOUR PROTECTION

--Bureau of Internet Morality

decoymanApril 17, 2008

I think it'll sell well, too, which is scary. And to me, their pricing it at this point is the Nintendo execs showing their greedy side.

Enforcing bad behavior is only going to worsen the problem, and that's what's bothering me.

Of course, economics says that price should be set by where supply meets demand. So, if it's still sitting on shelves at $90, maybe they'll change their tune. If not, then I guess I'm just on the wrong part of the curve.

UncleBobRichard Cook, Guest ContributorApril 17, 2008

decoyman - you assume it's greed, but has anyone did some research on what the cost of simply making the Wii Fit board is (part wise)?

Add to that the R&D that went into the board - for something that may completely flop.

I'm sure Nintendo put a lot of thought into what they're charging for the product.  I like to think that they've priced the package at a point where they can recover their cost and make a profit while not gouging us for it.

At least we're not paying $140 for it.  (Thanks Europe!)

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