Developers are reminded to keep it simple if they want to swim in the blue ocean.
Historically seen as a very private and secretive company, Nintendo has opened its doors and is helping third party publishers work out the design kinks in casual oriented games they are developing for the Wii and DS.
One scene that Business Week describes is two Ubisoft executives being invited to Japan to meet about a project that would later become My Word Coach on Wii and DS. There have also been other meetings of minds, like collaborations with Sega and Namco, or a visit to EA's Vancouver Studios by Nintendo CEO Satoru Iwata in early 2007.
Some of the advice that Nintendo's given out for these blue ocean efforts includes less cluttered user interfaces, broader demographics in early focus group testing, and even studying commonplace household appliances like refrigerators and ovens.
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