SEGA SLASHES ITS WAY INTO STORES WITH BLEACH(tm) FOR THE WII AND NINTENDO DS

Video Game Based on Hit Anime Series Ships in North America

SAN FRANCISCO (October 9, 2007) - SEGA(r) of America, Inc. today announced that Bleach(tm): Shattered Blade(tm) on the Wii(tm) home video game system from Nintendo and Bleach(tm): The Blade of Fate(tm) on the

Nintendo DS(tm) portable handheld system has shipped to retailers in North America. Both games are based on the hit animated series currently in its second season on Adult Swim. The games offer relentless action and dazzling swordplay with crisp, highly-stylized graphics that stay true to the TV series and offer players an authentic anime experience. The games feature a robust cast of characters voiced by the original

voice actors from VIZ Media's award-winning BLEACH(tm) anime. With a dynamic cast of over two dozen characters in the games including Rukia, Kon and hero Ichigo, gamers can spend hours furiously engaged in combat while unlocking individual character stories, all based on the animated series' story arc.

The BLEACH storyline follows fifteen-year-old Ichigo Kurosaki who is able to see spirits from the afterlife known as "Soul Reapers." The Soul Reapers are tasked with defending humans from otherworldly beings called

"Hollows". One fateful day, Ichigo meets Rukia, a Soul Reaper who lends him her powers after she is injured by a Hollow. In the game, players progress through an exciting storyline facing increasingly difficult

opponents in their quest to uncover the truth.