So does this mean I should be a lot richer than I am? Perhaps not, but the rich seem to like the Wii.
Although the Wii is the least expensive console of this generation, it seems more likely to show up in expensive homes. Nielsen’s GamePlay Metrics has found that households that are home to Wiis are more “upscale" and even boasting an annual income of more than $100,000.
Based on the infrastructure of Nielsen’s well-established TV-monitoring service, GamePlay Metrics is a data-tracking service of the gaming industry that gathers information from 12,000 households, that means a rough estimate of 33,000 people.
GamePlay Metrics can show “who is playing games, on which systems, at what times, and, when integrated with other Nielsen data, illustrates which other media platforms are also engaging gamers and which consumer goods they’re likely to buy."