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Majesco Facing NASDAQ Delisting

by Jon Lindemann - April 21, 2007, 9:34 am PDT
Total comments: 13 Source: Press Release

Company's market value falls below NASDAQ listing minimum.

Game publisher Majesco Entertainment has received a second delisting notice from NASDAQ. This means that the company's market value (the number of outstanding shares multiplied by the closing price per share) has dipped below the $35 million mark required for NASDAQ listing. Majesco plans to schedule a hearing to petition for continued listing.

Majesco fell on hard times after releasing several critically-acclaimed but commercially unsuccessful titles, most notably the cult favorite Psychonauts. They have since refocused on more mainstream budget titles such as Cooking Mama for DS and Bust-A-Move Bash for Wii, in hopes of generating higher sales.

Talkback

NNOOOOO!!!! Not Majesco! NOOOOO!!!

... Hey Majesco, want to make easy money? You know those commercially unsuccessful games? They came out on last gen systems... RIPE for a cheap and easy Wii port ala Ubisoft! Psychonauts! Do it now! Easy money!

~Carmine "Cai" M. Red
Kairon@aol.com

that Baby guyApril 21, 2007

I'd buy a Psychonauts if it came out on Wii.

BlackNMild2k1April 21, 2007

Quote

Originally posted by: thatguy
I'd buy a Psychonauts if it came out on Wii.


I second that

that Baby guyApril 21, 2007

I would have bought it if it came out of Gamecube, too.

Quote

Originally posted by: thatguy
I would have bought it if it came out of Gamecube, too.


I second that.

~Carmine "Cai" M. Red
Kairon@aol.com

TMWApril 21, 2007

...should I go buy it now?

Seriously, this kinda sends the wrong message to developers. "Don't make good games! Make popular games!"

...

You mean developers would want to make UNPOPULAR games???

~Carmine "Cai" M. Red
Kairon@aol.com

I think this, along with today's Spectrobes story, shows that the marketing of a game is just as, if not more important than, the quality of the game. Disney really got the word out about Spectrobes. I'm not sure exactly how they did it, but it looks like they really hit their target audience. It goes to show that a decent game with great marketing will easily outsell a great game with decent marketing (like Psychonauts, although saying that Psychonauts had "decent" marketing is likely being generous).

I've also heard that Beyond Good & Evil had marketting problems, and that those were to blame for its troubles.

~Carmine "Cai" M. Red
Kairon@aol.com

Infernal MonkeyApril 21, 2007

Poor Majesco, maybe they should put some effort into releasing their games quicker in Europe. Guilty Gear DS is coming out in July. I imported that from America in April last year! Nacho Libre in June. A game based on a movie that came out mid-last year. I think they missed the boat just a tad there.

Focusing on budget titles is a good idea. America needs to join the cheaply made yet expensive priced budget game revolution! More Cooking Mama's and Bust-a-Move's, less Advent Rising's.

Majesco's got the publishing aspect of it down, but I just can't help wondering whether there are any developers out there who have embraced and re-invented themselves similarly to such a policy.

~Carmine "Cai" M. Red
Kairon@aol.com

CericApril 22, 2007

Quote

Originally posted by: Silks
I think this, along with today's Spectrobes story, shows that the marketing of a game is just as, if not more important than, the quality of the game. Disney really got the word out about Spectrobes. I'm not sure exactly how they did it, but it looks like they really hit their target audience. It goes to show that a decent game with great marketing will easily outsell a great game with decent marketing (like Psychonauts, although saying that Psychonauts had "decent" marketing is likely being generous).


Well placement of the Spectrobe ads for the target market. I watch Saturday morning cartoons and for the most part the Spectrobes ad has been aired with the more action style cartoons while not with the more comedy/girl oriented cartoons.

Hopefully The New York Times Crosswords will solve all of Majesco's problems!

~Carmine "Cai" M. Red
Kairon@aol.com

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