One of EA's top men is saying the publisher expects the console to be cheap.
News site GamesIndustry.biz has learned from an EA executive that his company believes the North American Nintendo Wii hardware will retail for somewhere in the neighborhood of $170.
David Gardner, an EA executive vice president and COO of the company's worldwide studios, also said to GI.biz that "Nintendo has come up with a very clever strategy," citing that consumers have the option of buying a Wii along with another console.
Nintendo has only gone on record to say that Wii will retail for "under $250." The official price and other launch details are still not known, but they could be revealed as early as this week at the German Games Convention.
Thanks to segallane for the tip!