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Bratz: Rock Angelz Hits Retail

by Daniel Bloodworth - October 5, 2005, 12:25 am EDT
Total comments: 1 Source: THQ Press Release

THQ's really going for the tween girls this week.

'Bratz: Rock Angelz' Struts Onto Video Game Scene, Allowing Gamers Around the World to Experience 'The Girls With a Passion for Fashion' for the First Time

THQ Releases 'Bratz: Rock Angelz' for Major Video Game Systems Following Successful Launch of New Bratz Fashion Dolls, DVD and Chart-Topping Album

AGOURA HILLS, Calif., Oct. 4 /PRNewswire-FirstCall/ -- THQ Inc. (Nasdaq: THQI - News) today announced "Bratz: Rock Angelz"(TM) has shipped for PlayStation®2 computer entertainment system, Nintendo GameCube(TM) and Game Boy® Advance, and Windows PC. The video game is the first release under THQ's worldwide interactive agreement with MGA Entertainment, the manufacturers of the wildly popular BRATZ® property. The "Bratz: Rock Angelz" video game is the latest extension to the new "Bratz: Rock Angelz" fashion doll line, which also includes a "Bratz: Rock Angelz" DVD feature movie and original music CD. The "Bratz: Rock Angelz" video game makes its launch debut at The Toy Wishes(TM) Holiday Preview Show at the Jacob K. Javitz Center in New York City on Thursday, October 6th at MGA Entertainment's booth #708. The game is also now available at retail outlets nationwide.

"THQ is excited to have partnered with MGA in order to bring this widely popular brand to video games," said John Ardell, director of global brand marketing, THQ. "The Bratz property has quickly become a worldwide phenomenon, crossing numerous product categories with a modern sensibility that resonates well with fans."

"Fans will finally be able to immerse themselves in the world of 'Bratz: Rock Angelz' in an interactive adventure that brings the Bratz 'passion for fashion' to life," said Isaac Larian, chief executive officer, MGA Entertainment. "The 'Bratz: Rock Angelz' video game is a further testament to the overwhelming popularity of the Bratz property."

The "Bratz: Rock Angelz" video game lets fans play as any of the four BRATZ Girls: Yasmin(TM), Cloe(TM), Sasha(TM) and Jade(TM). The girls embark on a series of adventures in search of intriguing stories to build their own fashion magazine as their rivals at "Your Thing" magazine continually plot to thwart their efforts. The search for the perfect story will take the girls around the globe where famous places and people make for amazing adventures. Players will be able to customize the BRATZ Girls' hair, make-up, and outfits throughout the game as they complete various activities to dish out the scoop.

For more information on "Bratz: Rock Angelz" and the rest of THQ's product line-up, please visit www.thq.com.

Talkback

KDR_11kOctober 05, 2005

Alternative title: "Consumer Whore Training System" but publishers won't touch anything without a movie license.

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