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Midway Expands Into Germany

by Karl Castaneda - February 1, 2005, 8:57 am EST
Total comments: 4

Juggernaut developer/publisher Midway increases their hold over the market in Europe.

MIDWAY EXPANDS INTERNATIONAL OPERATIONS INTO GERMANY

Industry Veteran Uwe Fuerstenberg to Head New Office

CHICAGO – February 1, 2005 – Midway Games Inc. (NYSE: MWY), a leading developer and publisher of interactive entertainment software, today announced that it has expanded its international operations with the formation of a new subsidiary, Midway Games GmbH, and the opening of a new office in Munich, Germany. Midway Games GmbH is responsible for all of Midway's sales, marketing and distribution in Germany. Midway's new office will be headed up by industry veteran, Uwe Fuerstenberg.

"Growth in the European territories is a major initiative for Midway," said David F. Zucker, president and chief executive officer of Midway. "This expansion into Germany will allow Midway to continue its strategy of becoming one of the industry's top publishers."

"Germany is a key European territory for Midway, and one we're keen to improve our market share within," said Tony Adams, managing director for Midway Games Ltd. in London, UK. "We consider ourselves very fortunate to have a seasoned industry veteran like Uwe Fuerstenberg running this new operation, and look forward to his future contribution."

"This is a very exciting time for the new team here in Germany," said Uwe Fuerstenberg, general manager, Midway Games GmbH. "We look forward to Midway Games GmbH being a huge success in 2005 and beyond. The strength of Midway's current line-up, coupled with the addition of PC self-publishing makes this the optimum time to expand into the German marketplace."

The first new product release from Midway Games GmbH in its territory will be the award-winning Shadow Hearts: Covenant, scheduled to launch March 11 exclusively for the PlayStation®2 computer entertainment system. Other new releases for Midway Games GmbH in the first of half of 2005 include Unreal Championship 2: The Liandri Conflict for the Xbox® videogame system from Microsoft, NARC (PS2, Xbox), and the highly anticipated Area 51 (PS2, Xbox).

Talkback

KDR_11kFebruary 01, 2005

Don't worry, I think we can strike back and fend them off.

nickmitchFebruary 01, 2005

They're there to steal the chocolate.
And the beer too!

KDR_11kFebruary 02, 2005

Funny, beer and chocolate are the main products of the small town I live in. Well, that and the steel that was used to build the Golden Gate bridge. At least that's what my coworkers claim.

S-U-P-E-RTy Shughart, Staff AlumnusFebruary 02, 2005

If they've got money to expand, they should go back to the arcades, where all their good games came from, tiku tiku tiku!

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