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Nintendo DS Commercials Available for Viewing

by Daniel Bloodworth - October 26, 2004, 11:05 pm PDT
Total comments: 8 Source: Nintendo

Nintendo has uploaded three US teaser spots and two new Japanese commercials.

As was revealed on Monday, Nintendo has finally kicked off their North American advertising blitz for the DS. Nintendo's consumer site was also recently updated with one of the tamer print ads as well as all three teasers currently on the air. Each of the teasers shows a static background with two blue screens that appear in the middle, eventually revealing the DS. A seductive female voice-over refers to the bottom rectangle in each ad, inviting the viewer to touch it. The third ad hints at the system's wireless features as well, "Someone, somewhere, wants to play with you."

On the other side of the Pacific, Nintendo's Japanese Touch! DS site shows that NCL has moved into the next phase of their televison advertising plan. The two new spots show footage of various people using the stylus on the "inside" of the television screen, interacting with transparent footage of games shown between them and the viewer. The ads continue to feature the Utada single as background music and she is the final player in both of them.


idgafOctober 26, 2004

The first ad is not bad, though a little too suggestive. The other 2 suck. Why can't nintendo just make a normal ad where they show the games and possibly teens having fun playing with it?

BloodworthDaniel Bloodworth, Staff AlumnusOctober 26, 2004

oh.. you mean like the Japanese ads? Apparently you haven't ventured over there yet. :-)

PaLaDiNOctober 26, 2004

Can somebody tell me what the voices say? I have no idea.

MarioOctober 26, 2004

These are EXCELLENT. Yes!

Very attention grabbing, imagine sitting at home and it just comes on all of a sudden. This is great.

BloodworthDaniel Bloodworth, Staff AlumnusOctober 26, 2004

Ad 1:
Touch the bottom rectangle.


Go ahead. Touch it.

You might like it.

Ad 2:
See the bottom rectangle?

Write or draw something in it with your finger.

Don't worry. This isn't a test or anything.

It's just good practice.

Ad 3:
Touch the screen.



Wants to play with you.

MicroticOctober 26, 2004

Hmmm, Bloodworth... I think that he's asking for a Japanese translation...

(That actually sounds interesting... I'll see if I can get my Anime translation group to do a few of their commercials) -Anime-Otakus

Bill AurionOctober 27, 2004

These are teaser trailers, and hence aren't going to show gameplay...But anyways, I think these are fantastic and will definintely grab the attention of whoever is lucky enough to catch them on tv...(My favorite is the short third one)

Spak-SpangOctober 27, 2004

I really like the first and third one. Moody, alittle creepy, and highly sexual. It made me interested in what the system has to offer.

I am trying to figure out which one is more suggestive the first or third one.

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Someone, Somewhere wants to play with you.

This ad campaign is going to really help Nintendo with that kiddie image.

I am guessing the 2nd commercial will be the one they air at times children might be watching, because it is not sexual at all, and is kinda stupid.

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