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Donkey Kong: The New Urban Fashion

by Jonathan Metts - October 26, 2004, 5:33 am PDT
Total comments: 5 Source: NOA Press Release

Nintendo and Enyce have teamed up for a little cross-promotion.

Enyce DK Shirt

Nintendo Struts Its Stuff with Enyce During Los Angeles Fashion Week;

Cutting-Edge Clothing Designer Showcases One-of-a-Kind

Nintendo Fashion

REDMOND, Wash.--Oct. 26, 2004--To celebrate the synergy between

two popular lifestyle brands, a runway model for hip-hop clothier

Enyce on Monday sported a one-of-a-kind T-shirt featuring a Nintendo

video game icon. The shirt, showcasing Donkey Kong(R), helped kick off

Fashion Week in Los Angeles.

The star-studded fashion show included Laurence Fishburne, Tisha

Campbell, Mimi Rogers, Simon Rex, Theron Benymon, David Alan Grier

and socialite Casey Johnson. Nintendo sponsored the after-party

following the fashion show. Party-goers got to sample the hottest

games for Nintendo GameCube(TM), including one of the most highly

anticipated games for the holidays, Metroid(R) Prime 2 Echoes.

"Enyce is an originator in the urban fashion sector, and Nintendo

is an originator in the gaming world," says Enyce co-founder Tony

Shellman. "It feels very natural for our brands to be collaborating."

Nintendo plans to auction the one-of-a-kind T-shirt worn by the

Enyce model on the runway and donate the proceeds to charity. VIPs at

the show received gift bags containing a separate limited-edition

branded T-shirt designed by Enyce, a Nintendo GameCube and the hottest

video games for the holidays. Nintendo and Enyce anticipate that the

fashion show will be the first of many activities together.

Enyce Clothing Company produces innovative sportswear for men and

women under the brand labels Enyce and Lady Enyce, respectively. With

a deep commitment to product excellence, attention to detail and

customer satisfaction, the company grounds itself in three ideals:

product quality, style and individuality. Founded in 1996, Enyce

Clothing Company is based in New York, N.Y., with national offices in

Los Angeles, Chicago and Atlanta, and international offices in

Ontario, Canada; Amsterdam, Holland; and Tokyo, Japan. In November

1993, Enyce joined the Liz Claiborne stable of brands. To learn more

about Enyce Clothing Company, please visit our Web site at



VideoGamerJOctober 26, 2004


DjunknownOctober 26, 2004

Don't know if that's a good sigh, or a bad sigh...

Looks like this is the work of Teh RegGie! Seems like he might be able to turn the proverbial lemons into lemonade. What will he do next?

Hostile CreationOctober 26, 2004

Next time they should make the outfit for a woman. Nintendo + women = sexy.

nickmitchOctober 26, 2004

I wanna shirt like that!!!!

DasmosOctober 26, 2004

I'd say it'd be far too stylish for me to wear........maybe if it didn't have all those patterns on it

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