Nintendo and Enyce have teamed up for a little cross-promotion.
Nintendo Struts Its Stuff with Enyce During Los Angeles Fashion Week;
Cutting-Edge Clothing Designer Showcases One-of-a-Kind
REDMOND, Wash.--Oct. 26, 2004--To celebrate the synergy between
two popular lifestyle brands, a runway model for hip-hop clothier
Enyce on Monday sported a one-of-a-kind T-shirt featuring a Nintendo
video game icon. The shirt, showcasing Donkey Kong(R), helped kick off
Fashion Week in Los Angeles.
The star-studded fashion show included Laurence Fishburne, Tisha
Campbell, Mimi Rogers, Simon Rex, Theron Benymon, David Alan Grier
and socialite Casey Johnson. Nintendo sponsored the after-party
following the fashion show. Party-goers got to sample the hottest
games for Nintendo GameCube(TM), including one of the most highly
anticipated games for the holidays, Metroid(R) Prime 2 Echoes.
"Enyce is an originator in the urban fashion sector, and Nintendo
is an originator in the gaming world," says Enyce co-founder Tony
Shellman. "It feels very natural for our brands to be collaborating."
Nintendo plans to auction the one-of-a-kind T-shirt worn by the
Enyce model on the runway and donate the proceeds to charity. VIPs at
the show received gift bags containing a separate limited-edition
branded T-shirt designed by Enyce, a Nintendo GameCube and the hottest
video games for the holidays. Nintendo and Enyce anticipate that the
fashion show will be the first of many activities together.
Enyce Clothing Company produces innovative sportswear for men and
women under the brand labels Enyce and Lady Enyce, respectively. With
a deep commitment to product excellence, attention to detail and
customer satisfaction, the company grounds itself in three ideals:
product quality, style and individuality. Founded in 1996, Enyce
Clothing Company is based in New York, N.Y., with national offices in
Los Angeles, Chicago and Atlanta, and international offices in
Ontario, Canada; Amsterdam, Holland; and Tokyo, Japan. In November
1993, Enyce joined the Liz Claiborne stable of brands. To learn more
about Enyce Clothing Company, please visit our Web site at