According to those who would know, there are more rabid Nintendo fans in Canada per capita than in the US. We wanted to know why.
Before E3, Nintendo of Canada General Manager Pierre-Paul Trepanier gave an interview in which he shared some interesting statistics about the well-being of Nintendo in Canada. Among the things Trepanier disclosed:
- Splatoon pre-orders were tracking at about the same pace as Mario Kart 8's in Canada
- About 30% of Nintendo's new game sales are digital north of the 49th
- More importantly: “Nintendo fans are louder and there are more of them on a per capita basis.”
How is it that Canada – a market that is at best, one-tenth of the size of the United States – can take to Nintendo as well as it does? Is there something endemic to the types of games Nintendo produces that plays well compared to the rest of the world?
In honour of Canada Day, let's take a look at what the situation for Nintendo is in Canada in the past, in the present, and going forward.
Thanks to Wally, Haziq, Jason, Daniel, Thomas, Anna Marie and NWR director emeritus Jon Lindemann for assistance with this piece.