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Nintendo And Canada: A Match Made In Heaven

by Donald Theriault - July 1, 2015, 3:56 am EDT
Total comments: 7

According to those who would know, there are more rabid Nintendo fans in Canada per capita than in the US. We wanted to know why.

Before E3, Nintendo of Canada General Manager Pierre-Paul Trepanier gave an interview in which he shared some interesting statistics about the well-being of Nintendo in Canada. Among the things Trepanier disclosed:

  • Splatoon pre-orders were tracking at about the same pace as Mario Kart 8's in Canada
  • About 30% of Nintendo's new game sales are digital north of the 49th
  • More importantly: “Nintendo fans are louder and there are more of them on a per capita basis.”

How is it that Canada – a market that is at best, one-tenth of the size of the United States – can take to Nintendo as well as it does? Is there something endemic to the types of games Nintendo produces that plays well compared to the rest of the world?

In honour of Canada Day, let's take a look at what the situation for Nintendo is in Canada in the past, in the present, and going forward.

Thanks to Wally, Haziq, Jason, Daniel, Thomas, Anna Marie and NWR director emeritus Jon Lindemann for assistance with this piece.

Talkback

AdrockJuly 01, 2015

Nintendo released Wii Mini in Canada first. It has always favored the United States' hat.

OedoJuly 01, 2015

I'll echo the same sentiments and say that my first real experience with video games was a GBC/Pokemon Blue. That might have had more to do with my brother and I being infatuated with Pokemon than any conscious decision on my parents' part though. We also got a PS at some point (7 year old me sure had a fun time trying to navigate MGS), but yeah, regardless of who drove the decision, Nintendo was always king in our household. At the very least the pricing and kid-friendly content made it infinitely more easy for them to say yes.



macverdeJuly 01, 2015

The article is really great. The only issue that i want to talk is the 30% sales on digital releases. I suppose canada have the digital sales powered up by the entire south america.Nintendo just have WiiU Eshop, on Usa, Canada and Mexico.In my country (brazil), all of people who wants to buy digital or a DLC on wiiU, creates an account on canada. Because it's the only way. We can't buy on USA, because of some rigid bank laws.Even with 3ds, that nintendo still have a Brazilian Eshop. It's better log on canada, because than you'll have the opportunity to buy in better prices.I can't talk about argentina, chile, uruguay and the others, but i suppose they live with the same problems. Because even when nintendo was still on brazil, ou eshop sucks...Piracy on wiiU doesn't exist. On 3DS it's a very small %. The main problem is the exchange rate on south america. So you make money on canada.

Fixed size issue - Shaymin

Ian SaneJuly 01, 2015

As a Canadian personally I noticed that until the PS2/GC/XB era most people I knew seemed to have Nintendo consoles.  I knew one person with the Genesis during the 16 bit era and like maybe two owned a PS1 while everyone else seemed to have an N64.  That changed big time with the Gamecube where it seemed like hardly anyone owned one.  Of course those other consoles were current when I was in grade school so I might have been a little more aware what game systems people had since videogames tend to dominate the conversation a bit more when you're a kid.

Canada and the US have subtly different tastes and it pretty odd that it works out that way.  Our cultures seem superficially identical from a distance.

TOPHATANT123July 01, 2015

Maiden heaven you say?

Jean Of mArcJuly 02, 2015

Wow, thank you so much for writing this article! As both a Canadian and a big Nintendo fan, I really appreciate it! We are very used to hearing podcasts and websites talk about the video game market as if there are only 2 places: Japan and America. (Ie, "The American version", or "Brought to America"). It's refreshing to know we also exist in the gaming sphere. :)



necro909July 03, 2015

As a trans-Canadian American, I feel Nintendo's games share a great deal of the same cultural values as my people.

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