Part of a series called "Outrageous Fortunes" which is investigating some of the world's biggest brand name companies.
Outrageous Fortunes: Nintendo
Mon 12 Apr at 21:00 on BBC Three
Tue 13 Apr at 01:00 on BBC Three
Nintendo is the Japanese company that took over the world with the help of the most famous videogame star of all-time, Super Mario. It’s the story of how mesmerising characters and graphics, created by genius Nintendo designer Shigeru Miyamoto, provided hours of magic for kids around the globe - and huge profits for company owner Hiroshi Yamauchi.
Against Nintendo’s wishes, presenter Libby Potter visits Mr Yamauchi’s daughter Yoko and son-in-law Minoru Arakawa in their mansion in Hawaii. Minoru tells Libby what it was like to run Nintendo America in the boom years under the demanding eye of Nintendo boss Mr Yamauchi.
In Japan, Libby traces Nintendo’s roots and gains an interview with Nintendo’s super star designer Shigeru Miyamoto. He is the man responsible for creating Nintendo’s most popular titles: Mario, Pokemon and Zelda. Despite this he remains on a salary and cycles to work in the morning whilst Mr Yamauchi sits on top of a $1.4 billion fortune. Libby asks him why he forfeited his entitlement to game royalties and what the future holds for the once mighty Nintendo?
But there’s another side to the tale. This Outrageous Fortunes episode will show evidence that Nintendo knew that some of its games could trigger epileptic seizures in some children - and chose not to remove the provocative sections from the games. The company has testified in court that they have no way of knowing which games might be more inclined to trigger seizures in susceptible children but we speak to a whistleblower who tells a very different story. The programme also explains how an American judge found the company in contempt of court twice for not disclosing information during a case brought against Nintendo by the family of a boy who suffered a seizure.
The video game industry, unlike television, is not governed by regulations concerning the number or rate of flashing images in a game. Outrageous Fortunes tests a number of Nintendo games according to the television industry’s standards and discovers that even some of the current releases would fail the guidelines set out by the Independent Television Commission.
Libby then visits Howard Lincoln, the lawyer who became chairman of Nintendo America and handled their many legal battles. Lincoln now runs the Seattle Mariners, a baseball team bought with Mr Yamauchi’s money but never graced with his presence. Libby goes to meet him and has some tough questions on just how safe he thinks Nintendo games are and the measures used to reduce risk.
It’s a fascinating story that takes presenter Libby Potter on a journey ranging from Birmingham to Hawaii, Soho to Tokyo and across the USA.