The Art of Adventure…

Crayola® title drawing nearer to the European Nintendo DS™

Date: 18th Oct ‘07

Crave Entertainment and Ignition Entertainment is pleased to announce the European release of Crayola® Treasure Adventures for the Nintendo DS™.

Become an adventurer and explore various exotic locations and meet new friends on your journey of discovery. Armed only with your treasure map and Crayola® crayons you must draw, colour and think your way through challenging obstacles, fun mini-games and exciting quests to reclaim the stolen colour crystals and restore colour to the world.

‘Crayola® crayons has always been synonymous with creativity and fun, and have been part of everybody’s childhood’ said Peter Rollinson, Product Manager, Ignition Entertainment ‘The Nintendo DS™ is the perfect platform for creativity on the go’

‘We’re very excited to partner with Ignition Entertainment and Crave Entertainment on this new videogame project," said Chuck Linden, managing director, Crayola Europe. “Crayola Treasure Adventures allows kids to be creative and adventurous through color and fun in a thought-provoking, developmental setting ~ that is what our brand is all about.’

Since its inception in 1903, the Crayola® brand has grown into one of the most respected and recognizable brands in the consumer marketplace. Today consumers equate the brand with colour, fun, quality and development--all the characteristics that are reinforced in their growing product line which includes crayons, markers, coloured pencils, paints, modeling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola® crayons made its debut in 1903. Currently the company makes more than 100 different crayon colours as well as an array of materials to stimulate children's creative development -- while having fun!

An adventure that proves that the crayon is mightier than the sword.

Key Features:

* Draw, colour and think your way through exotic locations and exciting adventures

* Transform your stylus into 120 authentic digital Crayola® crayons to colour with

* Be creative with over 100 pictures to colour in the digital colouring book

* Play mini games including Dot to Dot, Jigsaw Puzzles and Speed Colouring

* Experience beautifully created landscapes and colourful environments

* Earn rewards of bonus crayons and pictures throughout your adventure

* Restore colour to the world while making new friends along the way

Crayola® Treasure Adventures for the Nintendo DS™ is scheduled for release Q1 ’08.