Dual screen, voice recognition, touch screen, two new colours, most innovative games – now only $179.95!

Australia, Melbourne, September 14th 2005 – Nintendo Australia is excited to announce a new price point for Nintendo DS™ of $179.95 SRP.

The price drop will take place on September 22nd, just in time for the launch of the widely anticipated Nintendogs™. Nintendogs, which is now a cultural phenomenon in Japan, has just launched in the United States with sales of a quarter of a million units in its first week. This makes it America's hottest-selling video game and the best-selling new game franchise ever for a portable system.

“This is an exciting move for the already popular Nintendo DS, particularly aimed at making the unit more affordable and accessible to the new audiences we hope to be opening up with the release of Nintendogs” said Rose Lappin, Director of Sales and Marketing. “The new price point of $179.95 coincides with the launch of two new hardware colours of Cosmic Blue and Mystic Pink. Add to this the amazing new experiences with Nintendogs at the fantastic price of $49.95, making September 22nd a very big day for the Nintendo DS.”

With an onslaught of brilliant games coming for the rest of the year, there is something for everyone on the Nintendo DS. October 6th sees the release of the very unique Kirby™: Canvas Curse, and for the hardcore audience, the critically acclaimed Advance Wars®: Dual Strike. A new Pac Man adventure, Pac’n Roll™ is due November 3rd. The popular Mario Kart® series returns in November with Mario Kart® DS. Nintendo will also be releasing Meteos™ and Metroid® Prime Pinball in December. Metroid Prime Pinball will come bundled with the new DS Rumble Pak accessory that lets players feel all the rolling, bumping and tilting motions.

With around 30 new titles by the end of the year from other video game distributors, including King Kong: The Official Game of the Movie from Ubisoft, this promises to be an exciting holiday period for all Nintendo DS owners.