Exclusive Nintendo DS Systems Set off

Celebrity Bidding War At Sundance

Three Nintendo DS Units Raise $23,000 for Children's Hospital and Tsunami Relief

PARK CITY, Utah--Jan. 26, 2005--Thanks to a celebrity bidding frenzy, Nintendo DS(TM) proved to be the talk of the Sundance Film

Festival. One-of-a-kind Nintendo DS systems created specifically for the festival were won by comedian Jay Mohr, host of the Sundance Channel's "Festival Dailies" and the popular show "Last Comic Standing," actress Poppy Montgomery, star of the thriller "Between," and actor Alan Cumming, also of "Festival Dailies" and "X2: X-Men

United." The three won their new custom Nintendo DS units in a silent auction at the Nintendo DS Lounge at the Sundance Film Festival. Mohr, Montgomery and Cumming outbid celebrities like Anthony Anderson of

"Hustle & Flow," Lisa Kudrow, John Leguizamo, Jason Ritter and Jamie Bell.

Mohr bid a whopping $10,000 for a Nintendo DS with a swirling blue metallic pattern. Nintendo will add $5,000 to his winning bid for a total donation of $15,000 to Mohr's designated charity, St. Jude's Children's Research Hospital in Memphis, Tenn. Montgomery bid $2,500 for a stylish green Nintendo DS with gold graffiti patterns, while Cumming bid $1,500 for a wild copper-and-brown one. Nintendo will match both their bids, and will donate $8,000 to their chosen charitable cause, tsunami disaster relief.

"Nintendo DS is already a hot system, but the one-of-a-kind DS units really created a bidding frenzy among the celebrities," says

Perrin Kaplan, Nintendo of America's vice president of marketing & corporate affairs. "And best of all, along with Nintendo's

contributions, two very worthy charities will benefit from their generosity."

The auction took place in the Nintendo DS Lounge in the Motorola Lodge, which turned out to be the favorite celebrity hangout. Dozens of stars stopped by to receive and enjoy new Nintendo DS systems and games, while sending messages to one another using the built-in PictoChat(TM) wireless chat feature. Lounge visitors included Paris

and Nicky Hilton, Ludacris, Terrence Howard, Evan Rachel Wood, Khleo Thomas, Sean Astin, Joe Pantoliano, Seth Green, Aaron Ruell, Shannon Elizabeth, David Schwimmer, Marisa Tomei, Danny Masterson and Jason

Isaacs.

During the Sundance Film Festival, celebrities and Hollywood hotshots played a variety of the best soon-to-be-released games, including WarioWare(TM): Touched! for Nintendo DS, and Star Fox(R): Assault and Donkey Kong(R) Jungle Beat for Nintendo GameCube(TM). The celebrity auction winners join the more than 1.3 million Nintendo DS

owners in the United States. Nintendo remains on track to ship a total of 5 million Nintendo DS systems to the United States by the end of March.