NINTENDO DS PUTS NEW EXPERIENCES ONLY A TOUCH AWAY

On Nov. 21, the First Nintendo DS Owners Step into the Future of Video Games

REDMOND, Wash.--Nov. 18, 2004--If you've ever enjoyed video games,

you've likely played Mario™, Madden or Metroid®, The Sims™ or

Spider-Man™ -- but you've never played them like this. The names

and characters might be familiar, but now you can interact with them

in completely new ways.

On Nov. 21, just in time for the holidays, gamers across North

America will begin snapping up the most innovative game platform in a

decade, the Nintendo DS™. Boasting dual screens, touch-screen and

voice-recognition interfaces and two forms of wireless connection, the

1 million Nintendo DS units available in North America already are

expected to be depleted by year's end.

"Retailers began calling for more Nintendo DS units even before

the first ones arrived," explains Reggie Fils-Aime, Nintendo of

America's executive vice president of sales & marketing. "They're

reflecting the demands of game players for entirely new ways to enjoy

games -- not just playing the same old games on a different platform.

It really comes down to delivering a new experience and that's what

we're doing."

Nintendo DS comes embedded with the PictoChat™ communication

feature and bundled with a playable demo of the upcoming Metroid

Prime® Hunters. In addition, the system will have a dozen titles

available during its launch window, spanning every genre, including

Super Mario 64 DS from Nintendo, Madden NFL 2005, Tiger Woods PGA

TOUR® Golf and The Urbz™: Sims in the City™ from EA,

Spider-Man 2™ from Activision, Ping Pals™ from THQ, Feel the

Magic™: XY/XX from SEGA, Rayman® DS and Asphalt Urban GT™ from

Ubisoft and Ridge Racer® DS and Mr. DRILLER®: Drill Spirits™

from Namco.

By the end of March, the Nintendo DS game library will include 20

to 25 games. More than 125 games remain in development worldwide, from

Nintendo as well as every major third-party developer. And because

Nintendo DS is backward compatible with Game Boy® Advance SP games,

it already has a library of more than 550 games.

"Interest in Nintendo DS is very high as we head into the

holidays," says Jeff Griffiths, CEO and president of Electronics

Boutique. "This is a must-have item for a wide variety of people,

older and younger, this holiday season."

Nintendo DS will sell at an MSRP of $149.99. Its clamshell design

protects both screens, and its rechargeable battery allows for six to

10 hours of play on a single charge. The launch is being supported by

an aggressive, multifaceted marketing program, which includes the

"touching is good" campaign that targets a hip, male demographic in

lifestyle magazines and on hot broadcast and cable television

programs. Additional information about Nintendo DS is available at www.nintendods.com.

Nintendo DS launches in Japan on Dec. 2. By the end of 2004,

Nintendo will ship 2 million units worldwide and another 2 million by

the end of March.

The worldwide leader and innovator in the creation of interactive

entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and

markets hardware and software for its popular home and portable video

game systems. Each year, hundreds of all-new titles for the

best-selling Game Boy® Advance, Nintendo DS™ and Nintendo

GameCube™ systems extend Nintendo's vast game library and continue

the tradition of delivering a rich, diverse mix of quality video games

for players of all ages. Since the release of its first home video

game system in 1983, Nintendo has sold more than 1.9 billion video

games and more than 170 million hardware units globally, creating

enduring industry icons such as Mario™ and Donkey Kong® and

launching popular culture franchise phenomena such as Metroid®,

Zelda™ and Pokemon®. A wholly owned subsidiary, Nintendo of

America Inc., based in Redmond, Wash., serves as headquarters for

Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site

at www.nintendo.com.