We store cookies, you can get more info from our privacy policy.

Nintendo DS Commercial

by Michael Cole - September 24, 2004, 5:50 pm EDT
Total comments: 22

Nintendo’s new commercial finally shows off the new L and R buttons, as well as the stylus’s home. Screen captures included.

Two days ago Nintendo of Japan launched its promotional Nintendo DS website with the first Nintendo DS commercial. Today, Nintendo posted a second commercial which provides our first good look at the back of the redesigned Nintendo DS

Sexy trigger buttons

Although we already know that Nintendo ditched its ugly red E3 trigger buttons, the commercial demonstrates just how comfortable the buttons are. They appear to be a compromise between the original GBA’s broader paddle and the SP’s stubbier but uniform design.

Home in the Valley

The commercial also gives us a glimpse at the stylus’s holding place: a hole near the R button. The pen is inserted perpendicularly to the system.

The bottom of the Nintendo DS also appears to curve outward at the system's edges, which should make the DS more ergonomic.


ChongmanSeptember 24, 2004

I like how the screen is black and turned off while she's playing with it.

Besides that, I can see it appealing to the japanese public.

NephilimSeptember 24, 2004

shes giggling like shes seeing porn for the first time lol
i like the j-pop tune at the end but that ad is pretty sad

NinGurl69 *hugglesSeptember 24, 2004

Dual Screen pr0n.
super duper multi angles.


ArtimusSeptember 24, 2004

The ads may be sad to you guys...but it's a Japanese commercial? That is exactly the type of ad Japan loves.

Bill AurionSeptember 24, 2004

It works for me! I was kind of worried about the triggers, but they look very comfortable...Another thing to knock off that list... face-icon-small-thumbsup.gif

BloodworthDaniel Bloodworth, Staff AlumnusSeptember 24, 2004


I like how the screen is black and turned off while she's playing with it.

Stuff like that just doesn't show up too well under film lights. I wouldn't try to guess whether that thing is on or not.

PolemistisSeptember 24, 2004

lolz, I made it to the video with the site in Japenese, go me!
Ya shes jumping around a lot, I guess it's just something of the oriental way, heh. The DS looks like a comfortable size ^_^

KDR_11kSeptember 24, 2004

Is the girl a pack-in bonus?

PaLaDiNSeptember 24, 2004

Yes, but it's an incomplete demo.

You can only play multiplayer.

NinGurl69 *hugglesSeptember 25, 2004

ok, i'm sold. a japanese ds for me!

KDR_11kSeptember 25, 2004


Originally posted by: PaLaDiN
You can only play multiplayer.

Well, duh.

mantidorSeptember 25, 2004

LOL i thought that pr0n was basically played in single player by consumers >_<

The commercial was good, and by japanese standards I have to say it was great, they have a thing for women acting like little girls (which is really disturbing), so its not rare to find a 30 year old woman hugging a teddy bear too look sexy... I know, japanese people are sometimes creepy O_o!


indeed ^_^

NinGurl69 *hugglesSeptember 25, 2004

Uhhh, "oishii desu!"

BloodworthDaniel Bloodworth, Staff AlumnusSeptember 25, 2004

Where the heck are ours?

DJSapphireSeptember 25, 2004

The song is "Easy Breezy" by Utada (the girl in the ad). That's her newest single... glad Nintendo has her under their belt because she's super popular.


PaleMike Gamin, Contributing EditorSeptember 25, 2004

Just wait till our Britney Spears ads come out here in the states. ><

seen33September 25, 2004

lol thats the worst commercial ever. Even if they released that stateside with a white girl and speaking english it would still suck. No wonder nintendo is behind PS2.. they need to fire thier marketing manager face-icon-small-tongue.gif

Bill AurionSeptember 25, 2004

You're not Japanese...

ZachSeptember 25, 2004

Thats right, you have to consider that japan has a completly different culture from ours. That is why the Xbox does so horribly in Japan compared to the U.S. What Americans find stupid, the japanese might find really neat, and vice-versa (spelling?).

Right now I just wanna see some commercials show up here in America, so we dont have to talk about some japanese commercial that we find stupid (by our standards), and can't understand a word of it.

WuTangTurtleSeptember 25, 2004

Getting Utada in the commercial is huge! In japan she is a HUGE MUSIC STAR. I'm really surprised that Nintendo was able to get her, especially since Sony could've easily worked out a deal through Sony Music Corp (or whatever it is called).

As for the commericial itself, ugh! Us non japanese ppl just don't understand the culture. Besides things like this i still don't know why David Hasselhoff and other crappy musicians are big in Japan.

KDR_11kSeptember 26, 2004

Hey, Sonata Arctica is big in Japan, too, so it's not only crappy artists that are more popular there!

babaloulouSeptember 26, 2004


Got a news tip? Send it in!