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NAL Follows America's Lead

by Ben Kosmina - September 25, 2003, 4:40 am PDT
Total comments: 2 Source: Nintendo Australia

Nintendo Australia takes note of America's price drop, announcing a GameCube price drop of their own.

UPDATE YOUR GAMING – NINTENDO GAMECUBE NOW $199

Melbourne, Australia, September 25th 2003 – Nintendo Australia delivers consumers a reason to update their gaming. Effective September 26th 2003, consumers have the opportunity to purchase Nintendo GameCube™, the only dedicated games console in the market, for a new price of $199*.

Only on the Nintendo GameCube can you play games that deliver innovation, heritage and characters that are icons in the gaming industry. And only with Nintendo can you experience connectivity between home console and portable gaming with the Nintendo GameCube, Game Boy Advance™, Game Boy® Player and e-Reader™ brands.

With a strong line-up of first and third party software this new price will deliver consumers the best gaming experience that money can buy.

*Suggested retail price

GameCube now $99

The official announcement in black and white... or since this is Nintendo, should we say onyx and pearl?

NINTENDO GAMECUBE PRICE DROPS TO $99!

New Hardware Price Spearheads Aggressive Holiday Campaign

REDMOND, Wash., Sept. 24, 2003 – Just in time for the biggest video game thrills of the fall, Nintendo of America Inc. today announced a new MSRP of $99.99 for its Nintendo GameCube™ home game console, effective tomorrow, Sept. 25. This great new price opens an $80 price advantage over its two console competitors.

Price Drop Graphic

While the price of Nintendo GameCube hardware is falling, the variety and affordability of great software is soaring. Coupled with expansion of the Nintendo GameCube library to more than 320 games by the end of the year, the new MSRP of $99.99 and added exclusive offers will further boost momentum for the console throughout the holidays.

Mario Kart®: Double Dash!!™, available Nov. 17 exclusively for Nintendo GameCube, is the most-anticipated game of the season. Nintendo has announced that customers who reserve a copy of the game in advance will receive a free bonus disc, loaded with game footage and gameplay previews for a wide array of upcoming hits.

In addition, Nintendo recently expanded the Player's Choice library offering discounted prices for a half dozen award winning games including Super Mario Sunshine™, Animal Crossing™ and Metroid® Prime.

"So far in 2003, Nintendo GameCube is the only home console showing an increase in unit sales compared to 2002," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America. "Every time a generation of technology has moved into the true mass market, Nintendo has prospered. This incredible new price and our great software offers are designed to accelerate that trend like never before."

"This is not only good for Nintendo, but great for consumers," says Lucky Evani, Toys 'R Us representative. "For $99, you can now buy video game technology that you couldn’t have purchased for $99,000 just a few years ago."

The hot holiday titles from Nintendo will include Mario Kart: Double Dash!! (Nov. 17), Kirby™ Air Ride (Oct. 13), Mario Party® 5 (Nov. 11), 1080º™ Avalanche (Dec. 1), and Pokémon Channel™ (Dec.1), as well as the highly anticipated Final Fantasy®: Crystal Chronicles™ and Pokémon Colosseum™ in the first quarter of 2004. In addition, the Nintendo GameCube fall lineup is replete with top quality interactive thrills provided by independent publishers that appeal to every game taste, ranging from sports to action to role-playing titles.

Talkback

PatchSeptember 25, 2003

Whilst any price drop is good news, I think it's still too high. At the US to AU Dollar conversion, the price should sit around $169.00.

That said, I guess they need to keep it above the price of the GBA SP ($189.00), so maybe they should scale that back, too.

PlugabugzSeptember 25, 2003

As expected, Nintendo Europe is last!

It's not a question of will NOE ever get anything right, it's when will they not get it wrong.

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