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Nintendo Teleconference - Concluded

by Rick Powers - September 23, 2003, 10:08 pm PDT
Total comments: 1 Source: Nintendo of America

At this morning's teleconference, Nintendo has confirmed the GameCube price cut to $99, beginning tomorrow.

At this morning's conference call, Nintendo of America's George Harrison (Senior Vice President of Marketing) announced that starting tomorrow, the GameCube would be "dressed to the Nines", with a suggested retail price of $99.99.

Harrison also mentioned the new GameCube titles coming for the holiday season, including Mario Kart: Double Dash, 1080 Avalanche, Mario Party 5, and more. There will be over 100 new titles by the end of the year, with the GameCube's entire library reaching 320 by year end.

Harrison stressed that Nintendo isn't just capable of selling first-party titles, touting the success of Soul Calibur 2 on GameCube, which is outselling the Xbox and PS2 versions by a ratio of 3 to 2.

In terms of marketing, Nintendo plans on spending $100 Million for the holidays, with five million of that dedicated to advertising the new price. Nintendo will also take to the malls, with a 12-market tour from October to December.

No Nintendo announcement would be complete without mentioning that Game Boy Advance is the hottest game system in the world, and the recently released Final Fantasy Tactics Advance has sold 150,000 copies in just two weeks. No price cut on the Game Boy Advance SP was announced or planned, and Nintendo doesn't see a problem with the console and handheld priced the same, going as far as to mention that for the same price as a PS2 bundle, you can get both a GameCube and a Game Boy Advance SP.

When asked about any special holiday bundles, and specifically about a possible "LAN Bundle", Harrison quickly dismissed the possiblility, saying that they don't see the LAN feature as being the main selling point of those games. As such, Nintendo will not be promoting that feature exclusively. As such, they are not increasing shipments of the Broadband adapter, though retailers should be able to order more to meet demand.

GameCube now $99

The official announcement in black and white... or since this is Nintendo, should we say onyx and pearl?

NINTENDO GAMECUBE PRICE DROPS TO $99!

New Hardware Price Spearheads Aggressive Holiday Campaign

REDMOND, Wash., Sept. 24, 2003 – Just in time for the biggest video game thrills of the fall, Nintendo of America Inc. today announced a new MSRP of $99.99 for its Nintendo GameCube™ home game console, effective tomorrow, Sept. 25. This great new price opens an $80 price advantage over its two console competitors.

Price Drop Graphic

While the price of Nintendo GameCube hardware is falling, the variety and affordability of great software is soaring. Coupled with expansion of the Nintendo GameCube library to more than 320 games by the end of the year, the new MSRP of $99.99 and added exclusive offers will further boost momentum for the console throughout the holidays.

Mario Kart®: Double Dash!!™, available Nov. 17 exclusively for Nintendo GameCube, is the most-anticipated game of the season. Nintendo has announced that customers who reserve a copy of the game in advance will receive a free bonus disc, loaded with game footage and gameplay previews for a wide array of upcoming hits.

In addition, Nintendo recently expanded the Player's Choice library offering discounted prices for a half dozen award winning games including Super Mario Sunshine™, Animal Crossing™ and Metroid® Prime.

"So far in 2003, Nintendo GameCube is the only home console showing an increase in unit sales compared to 2002," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America. "Every time a generation of technology has moved into the true mass market, Nintendo has prospered. This incredible new price and our great software offers are designed to accelerate that trend like never before."

"This is not only good for Nintendo, but great for consumers," says Lucky Evani, Toys 'R Us representative. "For $99, you can now buy video game technology that you couldn’t have purchased for $99,000 just a few years ago."

The hot holiday titles from Nintendo will include Mario Kart: Double Dash!! (Nov. 17), Kirby™ Air Ride (Oct. 13), Mario Party® 5 (Nov. 11), 1080º™ Avalanche (Dec. 1), and Pokémon Channel™ (Dec.1), as well as the highly anticipated Final Fantasy®: Crystal Chronicles™ and Pokémon Colosseum™ in the first quarter of 2004. In addition, the Nintendo GameCube fall lineup is replete with top quality interactive thrills provided by independent publishers that appeal to every game taste, ranging from sports to action to role-playing titles.

Talkback

PIACSeptember 23, 2003

being a conference is their any chance to ask questions? if so i want to know three things, 1) is a yoshi game being made for the GCN or GBA, 2) any validity in the Kid Icarus rumours and last of all 3) when am i (PIAC) going to star in my own game? ;P

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