Reuters recently had an interview with Brian Farrell, THQ's CEO, discussing the company's current financial state. He said that business was going well, especially since Nintendo had released the Game Boy Advance SP, as THQ is the biggest third-party GBA publisher in the industry.

THQ's situation with the Cube is another story, though. Although sales appear to be picking up after Nintendo released the Wind Waker at the end of March, THQ had cancelled a third of its GameGube lineup last holiday season due to the under-performing Nintendo console. THQ had never given up on the system, however, and said that it simply reshuffled what it had to adjust to the market at the time.

Farrell also touched on the possible console price cuts that may or may not be coming. Here's what he had to say about that:

Farrell said retailers were pushing for substantial price cuts, on the order of last year's $50 markdowns.

"I think they are pounding on the table for the hardware price reductions," he said. "Retailers would like a clean price cut, from the ones we've talked to."

But at the same time he said some sort of intermediate price cut could not be ruled out.

"Can you rule out sort of a medium move? No," Farrell said. "I'm not a big fan of a moderate price move."

For the full Reuters article, click here.